Разговорный бизнес курс. Митрофанова И.В. - 20 стр.

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liaise with the agency.
At Harper & Grant, John Martin is now too busy on the sales side to be able tohandle
the work involved. He needs an expert to supervise an advertising campaign,check
proofs, make sure that the agency use the media which best suit the company's
interests. The media (singular: medium) are the various means by which one may
advertise, for example in newspapers, magazines, on television, and on hoardings,
large display boards, etc.
John Martin also cannot cope with the Increasing public relations work. This side of
the business involves contacts with the public at large through newspapers,
magazines and television, giving editors correct information about the company and
its products when such information is needed. Mr. Grant has agreed that they should
appoint a new advertising manager, who will relieve John Martin of this work but
still be ultimately responsible to him for advertising. In fact, the new department will
be a branch of his
Sales Department. However, Mr. Grant is very interested in public relations and
insists that the new ad man will be responsible to him for this side of the job. An
advertisement has been inserted, put in, in the 'situations vacant' column of several
appropriate newspapers, giving details of the new appointment and inviting
applications for the job. John Martin has the work of going through the written
applications and deciding which of the applicants have the right qualifications for the
post.
He will then interview the selected applicants from his short list and send his
candidate, or candidates, to Mr. Grant for the final interview.
(In John Martin's office.)
JOHN MARTIN: O.K., Sally. I'm ready to see the applicants for the new job. Let's
have the first one in. Who is it?
SALLY: It's a Mr. Windsmore.
JOHN: Ask him to come in, will you?
SALLY: Mr. Windsmore.
JOHN: Ah, how do you do, Mr. Windsmore.
WINDSMORE: How do you do.
JOHN: Do sit down.
WINDSMORE: Thank you.
JOHN: Now, let me explain the job. We plan to increase our advertising quite
considerably. At the present moment a firm of advertising agents handles our
account, but we haven't been too pleased with results lately and we may give our
account to another agency.
WINDSMORE: What would my work entail?
JOHN: You'd be responsible to me for all advertising and to Mr. Grant for public
relations. You would brief the agency, whoever it is, on the kind of advertising
campaign we want. You would also be responsible for getting our leaflets, brochures

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