Разговорный бизнес курс. Митрофанова И.В. - 22 стр.

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JOHN: That was before you moved to your present agency?

JOANNA: That's right. And I've worked with them for the past three years.

Last year I became an account executive.

JOHN: What exactly is your work at the moment?

JOANNA: Well, I handle quite a number of accounts. I plan the advertising

campaign, co-ordinate the work of the visualiser, the copywriter, artists and

typographers. I discuss the layout with the clients, check proofs and, sometimes, have

to do the work of the specialists when there's a crisis, as there usually is!

JOHN: You seem to have had the right kind of experience. I think you'd do the work

well, but... well, all the executives are men and... er...

JOANNA: And I always thought industry was so go-ahead and modern?

JOHN: I don't mind telling you you're quite high on my list, but...

JOANNA: But you'd prefer a man?

JOHN: No. I was going to say... If only I can convince our Managing

Director. I'll do my best.

(Later.)

PETER WILES: I don't believe it, John! You mean the old man's really appointed

the girl? Fantastic! How did you manage to persuade him?

JOHN: I didn't, Peter. She persuaded him herself. He saw the two best candidates,

and the girl got the job.

PETER: Splendid! I can't wait to meet her. I say, this firm is looking up!

Термины

to advertise — рекламировать;

advertisements — рекламные материалы;

copy-writer — специалист, составляющий текст рекламного объявления;

advertising manager — менеджер по рекламе, ответственный за проведение

рекламных кампаний;

advertising campaign — рекламная кампания (план работ по рекламе товара;

обычно составляется за год вперед);

to check proofs —читать\считывать гранки;

public relations — связи с общественностью; это понятие объединяет все, что