Разговорный бизнес курс. Митрофанова И.В. - 23 стр.

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относится к контактам фирмы с общественностью или с лицами, которые Moiyr
способствовать росту известности фирмы;
applicant — заявитель; податель заявления о приеме на работу;,
short list — небольшой список с именами кандидатов, уже отобранных для
прохождения собеседования;
leaflet — проспект, буклет, обычно содержащий текст рекламного или
информационного характера;
brochure — брошюра; печатный материал информационного характера;
executive—руководитель
, администратор, руководящий работник;
an account executive — администратор по рекламе (специальный термин в
рекламном бизнесе), в обязанности которого входит ведение рекламных дел
одного клиента-рекламодателя;
visualiscr — работник, создающий внешний вид рекламных материалов;
typographer — наборщик, занимающийся техническим оформлением текста
рекламы, придающий ему привлекательность;
layout — внешний вид рекламы, расположение в ней текста, фотографий или
рисунков.
UNIT 5
Complaint from an Angry Customer
John Martin, head of the Sales Department, has an angry customer to deal with. The
head office of a large group of companies ordered twelve desks, and, according to
their buyer, Mr. Brown, most of them arrived in a damaged condition. Mr. Brown
knows John Martin and insists on speaking to him personally. He says that most of
the desks have got deep scratches on the sides. He implies that they were not
inspected properly before being despatched. He hints that future orders will be placed
with another manufacturer. John immediately gets on the internal phone to the Works
Manager to ask him to check the inspection records.
All goods leaving the factory are inspected, that is, examined carefully to make sure
that the right standard of quality is maintained, and that no faulty, damaged or
incomplete items go out of the factory. Most firms keep inspection records of their
products. The inspector signs an inspection sheet with the details of the goods he has
seen and passed as being fit for sale. The goods then go to the packing and despatch
department. Here the components, or parts, of desks, filing cabinets and cupboards
are packed. They are then either packed in crates or loaded into containers.
Home deliveries or deliveries sent by container normally require much less packing
than goods which have to be sent overseas. The goods are then despatched to the
buyer. Boxes and crates carrying goods usually show printed warnings such as: USE
NO HOOKS, HANDLE WITH CARE or THIS SIDE UP. Sometimes the firm's

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