Английский язык для исследователей (English for Researchers). Никульшина Н.Л - 28 стр.

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15. Use method of five Ws to formulate a suitable subject for research by narrowing the topic “Market
Economy”.
MARKET ECONOMY
Who? What? Where? When? Why?
16. The subject for research may be actually arrived at by a combination of two of the methods you have
learnt, for example, subdividing and free association. Doing so, formulate the subject for your research by nar-
rowing general area you are interested in.
?
? ? ? ? ?
CASE STUDY
A WRITTEN RESEARCH PROPOSAL
Title
The influence of Thai culture on employee involvement.
Background
Involving employees in the decision-making of their employing organisations has been increasingly popular in
Europe and North America in recent years. The influx of American organisations into Thailand has meant that similar
approaches are being adopted. However, this assumes that Thai employees will respond to these techniques as readily as
their European and American counterparts.
Doubts about the validity of these assumptions derive from studies of Thai national culture (Komin, 1990). Using
Rokeach’s (1979) conceptual framework, Komin characterised Thai culture in a number of ways. I have isolated those
that relate to employee involvement. These are that Thais wish to:
a. save face, to avoid criticism and to show consideration to others;
b. exhibit gratitude to those who have shown kindness and consideration;
c. promote smooth, conflict-free interpersonal relations;
d. interpret ‘rules’ in a flexible way with little concern for principles;
e. promote interdependent social relations;
f. be seen to be achieving success through good social relations rather than individual success.
I intend to demonstrate in this section that these six cultural values contradict the values of employee involvement
(e.g. employee involvement may involve employees in openly criticising managers, which directly contradicts a above).
Research objectives
• to examine the assumptions behind the management technique of employee involvement;
• to establish the characteristics of the Thai national culture;
• to identify the opinions of Thai employees and their managers, working in American-owned organisations in
Thailand, towards values underpinning employee involvement;
• to draw conclusions about the applicability of employee involvement to Thai employees.
Puvadol was a student from Thailand who returned home from
the UK to complete his MA dissertation. His proposed dissertation
concerned the applicability of Western methods of involving em-
ployees in decision-making in Thai organizations.
An abbreviated version of Puvadol’s proposal is the following.

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