Пособие по переводу английской научно-технической литературы. Орлова Г.Д. - 140 стр.

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Elements of a Business Plan:

1. Business Description

Business name, address and owner identification.

Identifies goals and objectives.

Clarifies why you are or why you want to be in business.

2. Products and Services

Very descriptive explanation of all products and services.

Describes what you are selling and why.

3. Sales and Marketing

Sales and marketing are the core of your business rationale. Your plan should

address several basic questions.

Who and how large is your market? How will you be competitive? What pricing

and sales terms are you planning? How will you market your products and services?

4. Operating Requirements

The plan should identify and describe the equipment, facilities and people

necessary to generate your products and services.

How will your products and services be produced and made available to the

customer?

5. Financial Management

This is the most critical part of your business plan. You will establish vital

schedules that will guide the financial health of your business.

If you are just starting a business, your plan should include:

Projected "start-up costs."

Your expected profit or return on investment (ROI) for the first year.

Projected income statement and balance sheet for two years.

Projected monthly cash flow statement for 12 months.

If you are a young or established business, your plan should include:

Income statement and balance sheet for the last two years.

Projected income statement and balance sheet for the next two years.