Пособие по переводу английской научно-технической литературы. Орлова Г.Д. - 139 стр.

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A business plan can be a communications tool for investors, suppliers, employees

and others interested in understanding the operations and goals of your business.

If you don't plan for the success of your business ... you will fail. It is that simple!

Planning Can Be Difficult:

Although planning is critical to your success, it is often overlooked in favor of

intuition or "gut feeling." There are other obstacles that hinder planning, including:

Lack of know-how - it is sometimes difficult to know how to plan and what to

plan for.

Fear of the unknown - it is hard enough dealing with the problems of today

without worrying about what's going to happen in the future.

Inexactness - the best set plans have a funny way of not working out exactly the

way they are supposed to.

These obstacles are very real. However, they must be overcome if you are to be

successful. While we may find it difficult to face the future, heading into it without any

direction is much worse.

The Business Plan:

The business plan is a written document that clearly defines the goals of a business

and outlines the methods for achieving them. A business plan describes what a business

does, how it will be done, who has to do it, where it will be done, why it's being done

and when it has to be completed.

Dreams and ambitions are great and important. But what really counts in the

business world are results. Therefore, it is important to establish realistic goals with a

sound methodology for achieving them. A business plan:

Is the management and financial "blueprint" for a business start-up and profitable

operation.

Is written by the business owner with outside help as needed.

Explains how the business will function and depicts its operational characteristics.

Details how the business will be capitalized and managed.