Пособие по переводу английской научно-технической литературы. Орлова Г.Д. - 138 стр.

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Текст 7. Planning ... The Most Important Ingredient

Successful small business expansions and new formations lead the way in creating

new markets, innovations and jobs that fuel economic growth and prosperity.

In recognition of the importance of small business to a strong economy, Apple

Computer, Inc. has joined with the U.S. Small Business Administration (SBA) to help

meet the information needs of existing business owners and aspiring entrepreneurs.

Your success in business depends on what you know and how well you can apply

what you have learned.

Planning:

If you don't know where you are going, you will

end up somewhere else. Think about that!

Suppose you lived in Boston and decided to

drive to Dallas, would you use a map? Of course you

would. But what would happen if you didn't? It would

be a very long, hard trip, and if you didn't know your

geography, you probably would not make it to Texas, never mind Dallas.

Starting or running a business without proper planning is like driving from Boston

to Dallas without a map. Planning will show you your destination and the best road to

get you there.

This information summary will provide you with an overview of planning and

discuss how and why to prepare a business plan.

Why Planning Is Critical:

Planning gives you a path to follow. It makes your future what you want it to be.

It is the most important guide to starting, building and managing a successful

business.

It is the best tool available to help a small business raise money.