Business writing (деловое письмо). Палагина С.С. - 24 стр.

      3 Unit III Business Letters

      3.1 Structure and Presentation of Business Letters

      A Business Letter is a written or printed message from one business person to
another.
      When writing business letters in English, be careful not to use an old-fashioned
commercial instruction book as a guide. The style of writing is changing rapidly.
      Every year it gets simpler and less formal. Instead of using an out-of-date phrase
like ‘we are in receit of your favour’, we now write ‘thank you for your letter’.
      Time is more precious than ever to a busy executive and he/she does not want to
have to read a lot of unnecessary words. But a writer of a business letter must create a
good impression, especially if he/she is selling, so a few words to promote a feeling
of goodwill will be just to the point. However, compliments must not be exaggerated,
as they may produce the opposite effect.
      The following points should be remembered when writing a business letter:

     1) Make a new paragraph for a new subject;
     2) Say what you want to say in the simplest, clearest way;
     3) Don’t say aggressively;
     4) Don’t exaggerate compliments;
     5) Remember that real feelings will have more effect than pretended ones.

     3.2 The appearance of a letter is very important. It should be well-spaced
and well-balanced. Every well-constructed letter is made up of 6 parts

      1) Heading (writer’s address, date of the letter);
      2) Inside address (name and address of the person or company receiving the
letter);
      3) Salutation (Dear Sir:);
      4) Body of the letter (reference, information, purpose, conclusion);
      5) Complimentary close (saying good-bye);
      6) Signature, sometimes there is the seventh part – the postscript.



      3.2.1 Layout of an official letter

     M      1. The heading ________                  M
     A                       the date                A
     R      2. The inside address                    R
     G       3. The salutation                       G
     I      4. The body of the letter                I
     N      5. The complimentary close               N

                                                                                     24