Business writing (деловое письмо). Палагина С.С. - 25 стр.

     3.2.2 Layout of a social, informal letter

     M         1. The heading    ________               M
     A                         the date                 A
     R         3. The salutation                        R
     G         4. The body of the letter                G
     I         5. The complimentary close               I
     N         6. The signature                         N
               2.The inside address

      3.2.3 The parts of a letter

      1) THE HEADING, in full, consists of the sender’s name, address and the
letter's date. However, most business papers are printed with a letter-head giving the
name of the office, as well as its address: the heading to be typed need consist of only
the date toward the upper right-hand side of the paper. When writing on paper
without a letterhead, the typed heading should be arranged on the top right-hand side
of the page. The date of your letter should be perfectly clear and the name of the
month should be spelled out in full (3rd May 2001/ May 3, 2000/May 3rd 2000). In
computer-typed letters the heading may also be found in the left-hand margin.
      Note: In British English, dates using only numbers give the day, then the month,
then the year, e.g. 10th February 1999 = 10/2/99.
      In American English, the order is month, day, year, e.g. 10th February 1999 =
2.10.99.
      2) THE INSIDE ADDRESS (recipient’s address) contains the name and address
of the institution or individual to whom the letter is directed. The inside address is
typed in the left-hand margin, two spaces below the date or - in social and informal
letters – in the lower left-hand part of the letter sheet two or three spaces below the
signature. The titles ‘Mr’,’Miss’,’Mrs’,’Ms’ or a substitute form should never be
omitted from the inside address. When writing to a woman, always address her as she
signs herself. When addressing partners use ‘Messrs Brown and Heyord’.
      The titles, scientific degrees and professional occupations are placed after the
surname: ‘Mr.R.S.Smith, assistant professor’; ‘Mr.N.H.Bennet, B.A.’(Bachelor of
Arts). The titles ‘Dr.’,’Prof.’,’Rev.’,’Hon.’ are placed before the names: ‘Dr.James
Brown’; ‘Prof.Samuel Johnson’. ‘Hon.’ Or ‘The Honorable’ is used for the senators,
congressmen, governors, ambassadors, judges, heads of government departments.
After the inside address there may be THE ATTENTION LINE, for example: “ For
the attention of the Sales Manager”.
      3) THE SALUTATION
      The point at which you start the salutation will be your left-hand margin. The
salutation should start at whatever point you want the margin be. It should be written
two spaces below the last line of the inside address. In Great Britain the opening
salutation is followed by a comma (‘Dear Sir,’) in the USA - by a colon (‘Dear Sir:’)

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