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45
of the other, women can bring new per-
spectives and responses to the role of the
corporation and the conduct of business.
The Catalyst
*
program
In its nonprofit role, Catalyst is expan-
ding its concern with women directors
through a program designed to help women
bring new insights to corporate boards.
The Catalyst Women Directors' Pro-
gram, for which Revlon, Inc. has provided
funding, will help business be more respon-
sive to the changing needs-of society by:
• Raising awareness about emerging society
issues that may affect the business commu-
nity.
• Serving as a channel of communication
between corporate leaders and those who
are leaders in thought and action on these
issues.
• Providing a forum for sharing knowledge
about these issues.
• Acting as a sounding board for govern-
ment and business.
The program will, in this its second year,
invite corporate, government, academic, fi-
nancial, and international leaders to partici-
pate in a series of symposia, each focusing
on a topic of crucial significance to the cor-
porate world. Some examples include long-
term inflation, increased government regu-
lation, the aging population, and the energy
shortage and their effects on business.
Forum: occasion or
place for exchange of
views or knowledge.
Sounding board (or
sound board): a means
for causing an opinion
or plan to be widely
heard.
Symposia (plural of
symposium): confer-
ences for discussion of
a subject.
*
Catalyst, of which Ms. Schwartz is founder and president, is a national nonprofit
organization that promotes the productive utilization of women in corporations and the
professions.
46
A company's ability to be responsive to
social change is no longer solely a matter
of corporate conscience. The effectiveness
of a corporation in coping with external
factors and society's needs affects how it is
perceived by its key constituencies (i.e., by
its customers, employees, and investors)
and how well it can implement its corporate
strategies over time. Social change is no
longer a matter merely for charitable atten-
tion but has become a factor that can influ-
ence a company's growth and even sur-
vival. The Women Directors' Program, in
acting as a channel of communication be-
tween corporate leaders and leaders in
other fields, serves corporate society both
by helping it to anticipate emerging social
issues and by enhancing the special contri-
bution that women directors individually
and as a group can make to the boards on
which they serve.
Constituencies:
groups having a spe-
cial interest and power
(direct or indirect)
over someone.
Selecting women candidates
Identifying and choosing women for
corporate directorships is difficult. Al-
though there are approximately 3,500
women whose achievement and/or level of
employment might qualify them for con-
sideration as directors, the vast majority are
unknown to most corporate leaders. In ad-
dition, the network through which they
might be reached – the “new women's”
equivalent to the “old boy” network – has
not yet been widely established.
Network: here, an in-
formal organization of
like-minded persons
(for example, women)
who help each other
advance in status or
position; “old boy net-
work” refers to the in-
formal organization of
men who have long
been in the same kind
of business, think alike,
and do favors for each
other, especially getting
better pay and position
for each other.
of the other, women can bring new per- A company's ability to be responsive to
spectives and responses to the role of the social change is no longer solely a matter
corporation and the conduct of business. of corporate conscience. The effectiveness
The Catalyst* program of a corporation in coping with external
In its nonprofit role, Catalyst is expan- factors and society's needs affects how it is
ding its concern with women directors perceived by its key constituencies (i.e., by Constituencies:
through a program designed to help women its customers, employees, and investors) groups having a spe-
bring new insights to corporate boards. and how well it can implement its corporate cial interest and power
The Catalyst Women Directors' Pro- strategies over time. Social change is no (direct or indirect)
gram, for which Revlon, Inc. has provided longer a matter merely for charitable atten- over someone.
funding, will help business be more respon- tion but has become a factor that can influ-
sive to the changing needs-of society by: ence a company's growth and even sur-
• Raising awareness about emerging society vival. The Women Directors' Program, in
issues that may affect the business commu- acting as a channel of communication be-
nity. tween corporate leaders and leaders in
• Serving as a channel of communication other fields, serves corporate society both
between corporate leaders and those who by helping it to anticipate emerging social
are leaders in thought and action on these issues and by enhancing the special contri-
issues. bution that women directors individually
and as a group can make to the boards on
• Providing a forum for sharing knowledge Forum: occasion or
which they serve.
about these issues. place for exchange of
• Acting as a sounding board for govern- views or knowledge. Selecting women candidates Network: here, an in-
ment and business. Sounding board (or Identifying and choosing women for formal organization of
The program will, in this its second year, sound board): a means corporate directorships is difficult. Al- like-minded persons
invite corporate, government, academic, fi- for causing an opinion though there are approximately 3,500 (for example, women)
nancial, and international leaders to partici- or plan to be widely women whose achievement and/or level of who help each other
pate in a series of symposia, each focusing heard. employment might qualify them for con- advance in status or
on a topic of crucial significance to the cor- Symposia (plural of sideration as directors, the vast majority are position; “old boy net-
porate world. Some examples include long- symposium): confer- unknown to most corporate leaders. In ad- work” refers to the in-
term inflation, increased government regu- ences for discussion of dition, the network through which they formal organization of
lation, the aging population, and the energy a subject. might be reached – the “new women's” men who have long
shortage and their effects on business. equivalent to the “old boy” network – has been in the same kind
not yet been widely established. of business, think alike,
and do favors for each
other, especially getting
*
Catalyst, of which Ms. Schwartz is founder and president, is a national nonprofit better pay and position
organization that promotes the productive utilization of women in corporations and the for each other.
professions.
45 46
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