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107
Competition
Competitive threats today come primarily from three major com-
petitors, and three other dealers in Arizona.
HII's products perform in virtually all situations where there is a
home or office where the siding and windows can be added.
The ability to offer superior beauty, with full capability to pro-
vide an insulating blanket for the home or office, is unique to such an
attractive addition to any building or structure.
Our research indicates that its performance is superior to any-
thing else on the market today. In all comparisons, the products that HII
provides have more features and have superior performance than com-
petitive products. In most cases, the number of differences is substan-
tial. A complete technical comparison is available.
Competitive Products and Services
Companies that compete in the U.S. market are Home Siding 4
You (HSY), U.S. Aluminum (USA), North East Siding (NES), and
Quality Home Products (QHP). All companies mentioned charge com-
petitive prices.
Most of these products do not provide the same capabilities when
the construction of the siding is compared to HII's product.
For example, our aluminum siding has been subjected to many
trials of impact with hard and soft objects, in accordance with the com-
mon rules of the Product Durability Testing Requirements set forth by
U.S. regulations. It turned out to be highly superior to what the regula-
tions require.
Sample Business Plan
Competitive Roundup
The following chart compares illustrates how HII with the competition in
several different key areas.
Competition HII
Estimated Share of Market
(HSY, USA, NES, QHP) 60 % 30 %
Rank:l=Weak to 5=Strong
Product line 4 5
108
Quality 4 5
Technology 4 5
Advertising effectiveness 2 5
Sales force excellence 3 5
Distribution 3 4
Seriousness of competition 3 5
Price 4 4
Installation 4 5
Ease of use 4 5
Appearance 3 5
Quality 3 5
Design 4 5
Useful life 4 4
Responsiveness 3 5
24-Hour availability/support 1 5
Technical expertise 4 5
Repair service 3 5
Efficiency 3 5
Guarantee/warranty 5 5
On-time capability 4 5
Upgrades 4 4
Standing in industry 3 5
Observations
and Conclusions
It appears from the above information that some of our competition is far-
ing well in this tough market. However, it’s clearly apparent that HII is
offering a superior product and service at a competitive price.
Competition Quality 4 5
Competitive threats today come primarily from three major com- Technology 4 5
petitors, and three other dealers in Arizona. Advertising effectiveness 2 5
HII's products perform in virtually all situations where there is a
Sales force excellence 3 5
home or office where the siding and windows can be added.
The ability to offer superior beauty, with full capability to pro- Distribution 3 4
vide an insulating blanket for the home or office, is unique to such an Seriousness of competition 3 5
attractive addition to any building or structure. Price 4 4
Our research indicates that its performance is superior to any- Installation 4 5
thing else on the market today. In all comparisons, the products that HII Ease of use 4 5
provides have more features and have superior performance than com- Appearance 3 5
petitive products. In most cases, the number of differences is substan- Quality 3 5
tial. A complete technical comparison is available.
Design 4 5
Competitive Products and Services Useful life 4 4
Companies that compete in the U.S. market are Home Siding 4 Responsiveness 3 5
You (HSY), U.S. Aluminum (USA), North East Siding (NES), and 24-Hour availability/support 1 5
Quality Home Products (QHP). All companies mentioned charge com- Technical expertise 4 5
petitive prices.
Repair service 3 5
Most of these products do not provide the same capabilities when
Efficiency 3 5
the construction of the siding is compared to HII's product.
For example, our aluminum siding has been subjected to many Guarantee/warranty 5 5
trials of impact with hard and soft objects, in accordance with the com- On-time capability 4 5
mon rules of the Product Durability Testing Requirements set forth by Upgrades 4 4
U.S. regulations. It turned out to be highly superior to what the regula- Standing in industry 3 5
tions require. Observations
and Conclusions
Sample Business Plan It appears from the above information that some of our competition is far-
ing well in this tough market. However, it’s clearly apparent that HII is
Competitive Roundup offering a superior product and service at a competitive price.
The following chart compares illustrates how HII with the competition in
several different key areas.
Competition HII
Estimated Share of Market
(HSY, USA, NES, QHP) 60 % 30 %
Rank:l=Weak to 5=Strong
Product line 4 5
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