Учебно-методическое пособие по развитию навыков профессионального общения. В двух частях. Ч.1: Management. Руденко Т.П - 52 стр.

      Custom colors can be chosen from HII's Custom chart, which in-          Requirements set forth by U.S. regulations. The test resulted in a per-
cludes an additional forty colors to choose from. Delivery times for cus-     formance that is highly superior to that which the regulations require.
tom colors are usually three weeks longer than for our standard colors.
                                                                                   Product / Service Life Cycle
       Pay Back                                                                    The life cycle of HII aluminum siding is estimated to be 60 years.
       For most customers, HII siding and double-pane windows will            The manufacturer's warranty covers all exterior parts for 5 years.
pay for themselves in terms of energy savings within 12 years. Research
has proved that between 10 percent and 15 percent savings of annual                                      Market Analysis
energy costs may be realized by each homeowner. During the hotter
months, HII siding and windows intercept solar radiation, thus provid-               Market Definition
ing insulation value that allows air conditioners to work about 30 per-              Currently, the Arizona market distribution is shared by nine par-
cent less.                                                                    ticipants. Home Improvement, Inc., enjoys approximately 30 percent of
                                                                              this market share. There are four other major competitors that share an
       In the winter, HII aluminum siding and double-pane windows
                                                                              approximate 60 percent, and the remaining competitors share a com-
provide a pleasant insulating blanket. This insulated exterior shield
                                                                              bined total of 10 percent.
keeps the cold air from entering, and keeps the heat inside the home.
                                                                                     The stability of this market segment is expected to increase.
       Here are a few of the other outstanding features of HII aluminum
                                                                              However, some volatility has been introduced to the market with the
siding:
                                                                              announcement of a national recession.
       • premium quality and efficiency,
                                                                                     The exterior aluminum siding market is growing at a rapid rate.
       • lower warranty costs,                                                The market for siding in the United States is virtually untapped. The
       • improved energy-efficiency,                                          United States is a very immature market with tremendous growth poten-
       • improved home value.                                                 tial.
       Even a moment's reflection will prove that personal satisfaction              Over the past 3 years, companies have developed and shown the
in one's home is worth a fortune. There really isn't a price one could        additional features that can be provided for this type of industry. These
place on the peace of mind that our products give to the home owners.         companies have focused on the use of technological advances to stead-
These are some of the nonmonetary benefits of owning HII aluminum             ily improve the quality of aluminum in exterior siding.
siding.                                                                              The report, New Consumer Product Reports, also states that firms
                                                                              selling home value added products will prosper greatly in the coming
       Useful Purpose and Key Benefits
                                                                              decade.
       These combined capabilities provide added value, energy sav-
ings, noise abatement, and protection from storms.                                  Strengths
       This, in turn, can be used to create a sense of greater need in the          In marketing, our most powerful assets are the uses of television
minds of customers. These are benefits that are worth the extra money         and radio for advertising and promotion. The public awareness of the
and, during our history, have convinced customers to buy from HII.            HII products and services has been greatly enhanced due to our intense
                                                                              advertising policies.
      Tests                                                                         With a 30 percent market share, HII has the largest share of the
      Completed tests have shown that HII aluminum siding has been            market spread among six other competitors. This is not only due to our
subjected to many tests of impact by hard and soft objects. These tests are
                                                                              marketing strategies but includes our superior customer service.
in accordance with the common rules of the Product Durability Testing

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