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101
There he enjoyed considerable success as National Sales Man-
ager and Director of Sales and Marketing. However, he became inter-
ested in developing a more efficient way to operate a company within
the same industry.
With ideas in mind, Mr. Swann conducted a feasibility study to
determine the viability of a product capable of competing in the siding
industry. When he found that such a market was worthwhile and could
be developed, Mr. Swann formed Home Improvements, Inc., in 1990.
Mary V. Jonstone, Vice President – Finance.
Ms. Jonstone comes from a diverse background in finance and
management. She served as a Department Manager for 12 years at
VALUE Department Stores and House and Yard, Inc.
Ms. Jonstone has been overseeing the Finance Department for
Home Improvements, Inc., since the company's inception.
Roger Armstrong, Director of Marketing.
Mr. Armstrong's background in sales and marketing has been a
big asset to the company. After earning a degree in marketing, Mr. Arm-
strong went to work as a sales representative for Steel Boxes, Inc. He
enjoyed a successful career there.
Mr. Armstrong then moved on to a management position with the
multinational corporation Better Products, Inc. As a manager, he was
involved with day-to-day operations of inventory control, hiring and
training personnel, and developing departmental policies and proce-
dures.
Mr. Armstrong also worked for Top Aluminum for three years,
where he earned the Top Sales Representative Award for the entire
United States.
Sample Business Plan.
Mr. Armstrong has enjoyed a high degree of success at HII. He
has helped develop the present sales and marketing structure of the
company. As a sales professional, he trains and assists new sales repre-
sentatives. As a Marketing Manager, he is involved with development
of marketing strategies and market research.
John Herbert, Manager of Production.
Mr. Herbert has a solid ten years of qualified experience specifi-
cally in the siding industry. His knowledge of the requirements for
proper installation is an important asset to the company.
102
Mr. Herbert is responsible for several areas related to each pro-
ject. He oversees everything from the bidding process to the completion
of the job, which also includes the timely satisfaction of the customer.
People / Talent We Require
The HII development team recognizes that additional staff is re-
quired to properly support marketing, sales, research, and support func-
tions.
Currently, HII is composed of eight personnel. Over the next five
years, 50 personnel will be required to meet the demands of the pro-
jected market. These staff requirements will include personnel in the
following areas:
• management,
• marketing,
• sales,
• engineering,
• customer relations,
• administration,
• manufacturing,
• skilled assembly labor,
• field service technicians.
Product Description
HII products are manufactured in Japan, Korea, Florida, and
South Carolina, then assembled in Anywhere, Arizona. State-of-the-art
tooling and strict quality control procedures produce dependable, cus-
tom-hardened aluminum alloy siding.
To fight against weather conditions, each panel is technologically
slotted and overlaid on fiberglass insulation of high density. This pro-
vides extra insulation value inside the HII siding panel during the entire
year.
Trim pieces and eave underpanels are made from extruded alu-
minum that give the final touches to an attractive product along with
securing additional energy efficiency.
The colors available are White Cream Dark Brown Dark Wood
Grain Beige Sky Blue Aqua Green Sunflower Yellow.
There he enjoyed considerable success as National Sales Man- Mr. Herbert is responsible for several areas related to each pro- ager and Director of Sales and Marketing. However, he became inter- ject. He oversees everything from the bidding process to the completion ested in developing a more efficient way to operate a company within of the job, which also includes the timely satisfaction of the customer. the same industry. With ideas in mind, Mr. Swann conducted a feasibility study to People / Talent We Require determine the viability of a product capable of competing in the siding The HII development team recognizes that additional staff is re- industry. When he found that such a market was worthwhile and could quired to properly support marketing, sales, research, and support func- be developed, Mr. Swann formed Home Improvements, Inc., in 1990. tions. Mary V. Jonstone, Vice President – Finance. Currently, HII is composed of eight personnel. Over the next five Ms. Jonstone comes from a diverse background in finance and years, 50 personnel will be required to meet the demands of the pro- management. She served as a Department Manager for 12 years at jected market. These staff requirements will include personnel in the VALUE Department Stores and House and Yard, Inc. following areas: Ms. Jonstone has been overseeing the Finance Department for • management, Home Improvements, Inc., since the company's inception. • marketing, Roger Armstrong, Director of Marketing. • sales, Mr. Armstrong's background in sales and marketing has been a • engineering, big asset to the company. After earning a degree in marketing, Mr. Arm- • customer relations, strong went to work as a sales representative for Steel Boxes, Inc. He • administration, enjoyed a successful career there. • manufacturing, Mr. Armstrong then moved on to a management position with the • skilled assembly labor, multinational corporation Better Products, Inc. As a manager, he was • field service technicians. involved with day-to-day operations of inventory control, hiring and Product Description training personnel, and developing departmental policies and proce- HII products are manufactured in Japan, Korea, Florida, and dures. South Carolina, then assembled in Anywhere, Arizona. State-of-the-art Mr. Armstrong also worked for Top Aluminum for three years, tooling and strict quality control procedures produce dependable, cus- where he earned the Top Sales Representative Award for the entire tom-hardened aluminum alloy siding. United States. To fight against weather conditions, each panel is technologically Sample Business Plan. slotted and overlaid on fiberglass insulation of high density. This pro- Mr. Armstrong has enjoyed a high degree of success at HII. He vides extra insulation value inside the HII siding panel during the entire has helped develop the present sales and marketing structure of the year. company. As a sales professional, he trains and assists new sales repre- Trim pieces and eave underpanels are made from extruded alu- sentatives. As a Marketing Manager, he is involved with development minum that give the final touches to an attractive product along with of marketing strategies and market research. securing additional energy efficiency. John Herbert, Manager of Production. The colors available are White Cream Dark Brown Dark Wood Mr. Herbert has a solid ten years of qualified experience specifi- Grain Beige Sky Blue Aqua Green Sunflower Yellow. cally in the siding industry. His knowledge of the requirements for proper installation is an important asset to the company. 101 102
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