Учебно-методическое пособие по развитию навыков профессионального общения. В двух частях. Ч.1: Management. Руденко Т.П - 50 стр.

and other concerns? Have you received reactions from prospective cus-              Responsibilities
tomers?                                                                            Michael X. Swann, President and General Manager.
       What was their reaction?                                                    Manage market planning, advertising, public relations, sales
       Have they tested a realistic prototype?                              promotion, merchandising and facilitating staff services. Identifying
       Service and Warranty Policies:                                       new markets, maintaining corporate scope and market research. Re-
       What is the normal practice in your industry? Are they needed?       searching and identifying foreign markets.
Will they help you sell your product?                                              Mary V. Jonstone, Vice President – Finance.
                                                                                   Management of working capital including: receivables, inven-
                             Management                                     tory, cash, and marketable securities. Financial forecasting including:
                                                                            capital budget, cash budget, pro forma financial statements, external
       Home Improvements, Inc., was founded in 1991 by Michael X.           financing requirements, and financial condition requirements.
Swann, who, after a careful study of the exterior siding industry, found           Roger Armstrong, Director of Marketing.
a tremendous void of service and quality products.                                 Manage field sales organization, territories, and quotas. Manage
       This became the principal reason that Mr. Swann wanted to start      sales office activities, including customer/product support/service.
his own distribution company in the industry. The opportunity to create            John Herbert, Manager of Production.
an entity that offered superior service and products was reflected in his          Service, manufacturing, raw materials management, and installa-
enthusiasm to begin Home Improvements, Inc.                                 tion.
       The legal form of Home Improvements, Inc., is an Arizona Cor-
poration.                                                                          Outside Support
       Of the people who make up the development staff, there are sev-             An outside Board of Directors, including highly qualified busi-
eral executives, who hold the following positions:                          ness and industry experts, will assist our management team to make
       Michael X. Swann, President Mary V. Jonstone, Vice President –       appropriate decisions and take the most effective action; however, they
Finance Roger Armstrong, Director of Marketing John Herbert, Man-           will not be responsible for management decisions.
ager of Production
       The founders and key managers of HII have combined experi-                 Management Team
ences exceeding 25 years in the siding and distribution industry.                 Michael X. Swann, President.
       The strength of the HII management team stems from the com-                Mr. Swarm's professional experience includes many different ar-
bined expertise in both management and sales areas. This has produced       eas in the sales and distribution arena. He has been involved in sales,
outstanding results over the past year.                                     marketing, and distribution of several services and products for large
       The leadership and alignment characteristics of HII's manage-        corporations such as: Big Shoe Stores, Fresh Pine Inc., and Home Sid-
ment team have resulted in broad and flexible goal setting to meet the      ing 4 You. His experience covers many diverse areas, and he has re-
ever-changing demands of the quickly moving marketplace requiring           ceived several awards as the top sales representative for his efforts.
our products. This is evident when the team responds to situations re-            After learning the basic techniques of the siding industry, Mr.
quiring new and innovative capabilities.                                    Swann worked with the development of sales and distribution for Home
                                                                            Siding 4 You (HSY).
                                                                                  While working for HSY, Mr. Swann was involved with the im-
                                                                            plementation of a sales and marketing program that increased the com-
                                                                            pany's revenue by 45 percent.

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