Учебно-методическое пособие по развитию навыков профессионального общения. В двух частях. Ч.1: Management. Руденко Т.П - 48 стр.

       What is the primary objective of the current owners and manag-               Do you have a third-party evaluation available? What are the re-
ers? (sell out in x number of years, buy out investors, license idea for     lated services you will provide?
royalties, franchise idea, etc.)                                                    How will they enhance and increase the profitability of the ven-
       What is the amount of stock currently authorized and issued?          ture?
       Who are your current stockholders?
       How many shares does each own?                                               Description of the Facilities
       What are the warrants, rights, options?                                      How will the product be produced?
                                                                                    Is it capital-intensive? Is it labor-intensive? Is it material-
      Professional Support Resources                                         intensive? What are any special manufacturing or technological consid-
      Who is on your outside professional consultant team? (legal, fi-       erations?
nancial, marketing, public relations, technical/systems, accounting, etc.)          What are the maintenance / updating requirements? What equip-
      Who are the industry experts who give support to your manage-          ment do you need?
ment team?                                                                          What is its reliability factor?
      How has each one assisted or will assist in the development and               What is its downtime? What inventory do you need?
ongoing management of your company?                                                 Do you depend on special suppliers to successfully operate your
                                                                             business? What is the current production capacity in units of output?
       Product and Related Services                                                 Can your current facility handle future growth demands? Will all
       Objective: to describe the product and related services, special      or some of the production be subcontracted? Will the current production
features, benefits, and future development plans in non-technical lan-       philosophy change in future years? How? Is this an end-use item or a
guage.                                                                       component of another product?
       Description of the Product / Service:                                        Does your company's survival depend on someone else? Why is
       What is the purpose of the product/service?                           the location advantageous?
       How does it work?
       Was the product designed to solve a problem or address an op-                Proprietary Features
portunity?                                                                          Can your product be protected by patent, copyright, trademark or
       Is it a luxury item or a necessary item? Who is it for? How does      service mark?
the product achieve this purpose?                                                   What protection will be provided?
       What are its unique features (cost, design, quality, capabilities,           How do you plan to protect the integrity, confidentiality and
benefits, etc.)? What is the life cycle of your product or service?          competitive nature of your product and services? What are the regula-
       What is its technological life?                                       tory or approval requirements from government agencies or other indus-
       How does it compare with the state of the art?                        try participants
       What is its susceptibility to obsolescence?                                  Is there a lot of red tape to overcome? How will you do it?
       To change in style or fashion?
       What stage of development is the product in (idea, model, work-             Future Development Plans
ing prototype, small production runs, full manufacturing / production)?            What new products do you plan to develop to meet changing
       If more than one product is involved, how will the manufacture        market needs?
and promotion of one affect the other? How does this product compare               How will you stay ahead of market needs (improvements, exten-
to similar products of competitors?                                          sion of current product / service line, plans for other product / services)?

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