Учебно-методическое пособие по развитию навыков профессионального общения. В двух частях. Ч.1: Management. Руденко Т.П - 46 стр.

       7. Recruiting is taken very seriously, with multiple interviews in          Concept:
an effort to find traits that fit the culture.                                     – Why is this plan worth pursuing (first to introduce this product
       8. Recruits are given negative as well as positive information       in Russia, customer demand being generated from market research,
about the company so they can freely choose whether to join.                etc.)? What is so attention-grabbing about this plan? What is your edge?
       9. Employees are expected to acquire real knowledge and mas-         – What is the nature of the business: type / industry, state of operation,
tery – not political alliances- before they can be promoted.                goals reached and the results (sold x amount of...)?
       10. Company values emphasize what the company must do well                  – What is the business status? (start-up, takeover, expansion, cash
to succeed in a changing environment.                                       flow shortage, etc.) What stage is your plan in (research & develop-
       11. Conformity to a company mission and values is more impor-        ment, prototype, operational) How long has the business been operating
tant than conformity to procedures and dress.                               (or been in development)?
       12. You have heard stories about the company's leaders or heroes            – What will be the form of organization (sole proprietorship,
who helped make the company great.                                          partnership, limited partnership, non-profit / charity / NGO, corpora-
       13. Ceremonies and special events are used to recognize and re-      tion, etc.)?
ward individuals who contribute to the company in significant ways.                – Where will the business be located?
       Total: _______________________________________________                      – What is advantageous about this location? What type of venture
       Compute your total score.                                            (new idea) is this (merchandising, manufacturing, distribution, service)?
       If your total score is 52 or above, your organization has a strong          Product / Service:
culture.                                                                           – What products / services will it offer?
       A score from 26 to 51 suggests a culture of medium strength,                – Why are they unique?
which is positive for the organization.                                            – Do they solve a significant problem?
       A score of 25 or below indicates a weak culture, which is proba-            – Do they address a major opportunity?
bly not helping the company adapt to the external environment or meet              Market:
the needs of organization members.                                                 – Who and what is the target market?
       *What are the pros and cons of a strong culture?                            – What percent of the available market will you obtain?
       **Does a strong culture mean that everyone has to be alike?                 – What is your plan and strategy for entering the market? Where
       Source: Richard Daft. Management, 4th edition, 1997. p. 100.         and how will you sell your product (your own outlets, other outlets)?
                                                                                   – Who is the competition?
      Executive Summary                                                            – What are their strengths and weaknesses?
      Most important section.                                                      – What is their market share?
      Must entice reader / listener to want to know more about what
makes the venture worthy of support.                                               Manufacturing / Operations
      Prepare it after you have prepared the rest of your plan.                    What are the processes involved in producing your product and
      Objective:                                                            getting into the marketplace? What areas of specialization and technol-
      – To get the reader to keep on reading.                               ogy have you pioneered in the production of the product? Do you plan
      – To highlight the most significant points of each section clearly    to subcontract or license manufacturing/operations? Under what ar-
and concisely.                                                              rangement and why is this advantageous?
      – To demonstrate clarity of management objectives.
      – To show opportunity.

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