Учебно-методическое пособие по развитию навыков профессионального общения. В двух частях. Ч.1: Management. Руденко Т.П - 44 стр.

      12. Complete this statement: My company's success can be traced                 Academy Culture: Hires young recruits interested in a long-term
to………………………………………………………………….                                                  association and a slow, steady climb up the organization. Unlike the
      13. What does your company have a lack of?                              club culture, however, employees rarely cross from one division to an-
      14. What needs to be overhauled in your company? Why?                   other. Each person enters a specific track and gains a high level of ex-
      15. What recent projects did you help craft or get the ball rolling     pertise in that area. Job and technical mastery are the bases for reward
on?                                                                           and advancement. Many long-established organizations such as univer-
      16. Who gave you the real scoop on what it was like to study in         sities, Coca-Cola, Ford and GM maintain strong academy cultures. Al-
the PMTI program?                                                             though specialization provides job security, this culture may limit broad
      17. How much baggage do you carry home with you from the of-            individual development and interdepartmental collaboration, but it
fice?                                                                         works very well in a stable environment.
      18. What kind of position would you settle for in the future? (the              Fortress Culture: Emerges in an environmental survival situa-
minimum)                                                                      tion, in former dominant industries now retrenching for survival. Offers
                                                                              little job security or opportunity for professional growth while compa-
                       Types of Company Culture
                                                                              nies restructure and downsize to fit the new environment. This culture is
       Which type of culture describes your firm's culture? Why? (spe-        perilous for employees but also offers tremendous turnaround opportu-
cific examples)                                                               nities for individual managers with confidence and love of challenge.
                                                                              Those who succeed, such as Lee laccoca (Chrysler), earn recognition
                                                           Richard Daft
                                                                              nationally or within the industry.
                                  Management (4th edition. 1997. P. 94).
       Baseball Team Culture: Emerges in an environmental situation                             Corporate Culture Analysis
                                                                                                                                            *
with high-risk decision-making and fast feedback from the environ-             Environmentally Adaptive versus Unadaptive Corporate Culture
ment. Decision makers quickly learn whether their choice was right or
wrong. Talent, innovation, and performance are valued and rewarded.                               Adaptive Corporate              Unadaptive Corporate
Top performers see themselves as free agents and companies scramble               Aspect
                                                                                                         Cultures                         Cultures
for their services. Performers with low batting averages are quickly
dropped from the lineup. Baseball team cultures are found in fast-paced,            1                        2                               3
high-risk companies involved in areas such as movie production, adver-         Visible        Managers pay close atten-        Managers tend to behave
tising and software development where futures are bet on a new product         Behavior       tion to all their constituen-    somewhat insularly, po-
or project.                                                                                   cies, especially customers,      litically, and bureaucrati-
       Club Culture: Characterized by loyalty, commitment, and fitting                        and initiate change when         cally. As a result, they do
into the group. This stable, secure environment values age and experi-                        needed to serve their le-        not change their strategies
ence and rewards seniority. As in the case of career military personnel,                      gitimate interests, even if it   quickly to adjust to or take
individuals start young and stay. Club cultures promote from within,                          entails taking some risks        advantage of changes in
and members are expected to progress slowly, proving competence at                                                             their business environ-
each level. Individuals tend to be generalists and may have vast experi-                                                       ments
ence in a number of organizational functions. While many club qualities       ____________________
contribute to flexibility within the organization, they can also contribute      *
                                                                                   Source: Kotter, J.P., Heskett, J.L. Corporate Culture and Performance. N.Y.:
to the perception of a closed company, reluctant to change.                   The Free Press, 1992. P. 51.

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