Как вести деловую переписку на английском языке. Шеленкова И.В. - 22 стр.

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22
U n i t 2
ENQUIRIES AND REPLIES
2.1. A LETTER OF ENQUIRY
A letter of enquiry is a request for information that the writer believes
the reader can provide. Regardless of its subject, the objective is to get the
reader to respond with an action that satisfies the enquiry.
The action taken can benefit either the writer or the reader, and
sometimes both. That being the case, the scope must include enough
information to help the reader determine how best to respond.
Identify Your Reader
An enquiry letter should be addressed to the person who is most likely
to respond in a positive and helpful manner. If you are unsure of who that
might be, try making a few phone calls to identify a contact person. That
person's name should be placed in the inside heading and the salutation of
your enquiry. It should also be included on the top line of your envelope.
Remember that people do business with people first, businesses
second. When you address your reader by name, you recognize their
importance and value as an individual human being.
Establish Your Objective
The objective in an enquiry letter is to make a request. It will either ask
the reader to provide something beneficial to the writer, or take advantage
of something the writer has to offer.
Your inquiry should be specific and brief. If you are asking more than
one question you might consider highlighting them in a bulleted list.
Determine Your Scope
The scope of an enquiry letter should provide enough information for
the reader grasp your objective, make an informed decision and respond in
a timely manner.
Consider your reader and get to the point. Do they have what you
want? Can they do what you ask? Think about what your reader will need to
know in order before making a decision and sending you a response.
If you are to receive some benefit, it may help to explain for what
purpose the benefit will be used. If the reader is to receive some benefit, it
may help to offer an incentive to respond.

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