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Îãëàâëåíèå
ÂÂÅÄÅÍÈÅ .................................................................... 3
I. ÌÅÍÅÄÆÌÅÍÒ Â ÑÎÂÐÅÌÅÍÍÎÌ ÎÁÙÅÑÒÂÅ ............. 6
1. Îñíîâíûå êîíöåïöèè ñîâðåìåííîãî îáùåñòâà .............. 6
1.1. Åâðîïåéñêèå è íååâðîïåéñêèå îáùåñòâà ............... 6
1.2. Ñîâðåìåííîå îáùåñòâî è åãî ïîäñèñòåìû.............. 14
1.3. Îñîáåííîñòè ðîññèéñêîãî îáùåñòâà ..................... 27
1.4. Ìîäåëè îáùåñòâåííîãî óñòðîéñòâà ...................... 51
2. Ñîâðåìåííûå îñîáåííîñòè êàïèòàëèçìà ...................... 57
2.1. Ãëîáàëèçàöèÿ ìèðîâîé ýêîíîìèêè ...................... 57
2.2. Ðàçâèòèå ôèíàíñîâîãî êàïèòàëà ......................... 63
2.3. Òèïû ýêîíîìèê ................................................ 66
2.4. Íåñîâåðøåíñòâî ñèñòåìû ìèðîâîãî êàïèòàëèçìà .. 69
3. Ìåíåäæìåíò â ýêîíîìè÷åñêîé ïîäñèñòåìå îáùåñòâà ..... 74
3.1. Êîíêóðåíòíûå ïðåèìóùåñòâà ñòðàí .................... 74
3.2. Êàê êîíêóðåíòíûå ñèëû ôîðìèðóþò ñòðàòåãèþ .... 77
3.3. Îò êîíêóðåíòíûõ ïðåèìóùåñòâ ê êîðïîðàòèâíîé
ñòðàòåãèè ......................................................... 79
3.4. Ðîëü èíôîðìàöèè â äîñòèæåíèè êîíêóðåíòíûõ
ïðåèìóùåñòâ ................................................... 86
Âîïðîñû äëÿ ñàìîêîíòðîëÿ .............................................. 90
II. ÊÎÍÖÅÏÖÈÈ È ÌÎÄÅËÈ ÌÅÍÅÄÆÌÅÍÒÀ ÊÎÌÌÅÐ×Å-
ÑÊÈÕ ÎÐÃÀÍÈÇÀÖÈÉ ............................................... 92
1. Ïîäõîäû ê ìåíåäæìåíòó êîììåð÷åñêèõ îðãàíèçàöèé ... 92
1.1. Ïðèâëå÷åíèå èíâåñòèöèé ................................... 92
1.2. Ïðàêòèêà ìåíåäæìåíòà â ÑØÀ, ßïîíèè è Ãåðìàíèè . 97
1.3. Íàöèîíàëüíûå ðàçëè÷èÿ è ìåíåäæìåíò ............... 103
2. Øêîëû ìåíåäæìåíòà ............................................... 105
2.1. Øêîëà äèçàéíà ................................................ 105
2.2. Øêîëà ïëàíèðîâàíèÿ ....................................... 107
2.3. Øêîëà ïîçèöèîíèðîâàíèÿ ................................. 113
2.4. Øêîëà ïðåäïðèíèìàòåëüñòâà ............................. 116
2.5. Êîãíèòèâíàÿ øêîëà ......................................... 117
2.6. Øêîëà îáó÷åíèÿ .............................................. 118
2.7. Øêîëà âëàñòè.................................................. 121
2.8. Øêîëà êóëüòóðû ............................................. 127
2.9. Øêîëà âíåøíåé ñðåäû ...................................... 130
2.10. Øêîëà êîíôèãóðàöèè ....................................... 133
