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They remember all the jobs they applied for that they didn't really want. They know
that many of the resumes they received are from people who are just using a shotgun
approach, casting their seed to the winds. Then they come across a resume in the pile that
s tarts with the following:
“OBJECTIVE - a software sales position in an organization seeking an
extraordinary record of generating new accounts, exceeding sales targets and enthusiastic
customer relations”.
This wakes them up. They are immediately interested. This first sentence conveys
some very important and powerful messages: "I want exactly the job you are offering. I am
a superior candidate because I recognize the qualities that are most important to you, and I
have them. I want to make a contribution to your company." This works well because the
employer is smart enough to know that someone who wants to do exactly what they are
offering will be much more likely to succeed than someone who doesn't. And that person
will probably be a lot more pleasant to work with as well.
Secondly, this candidate has done a good job of establishing why they are the perfect
candidate in their first sentence. They have thought about what qualities would make a
candidate stand out. They have started communicating that they are that person
immediately. What's more, they are communicating from the point of view of making a
contribution to the employer.
They are not writing from a self-centered point of view. Even when people are savvy
enough to have an objective, they often make the mistake of saying something like, "a
pos ition where I can hone my skill as a s cissors s harpener." or something s imilar. The
employer is interested in hiring you for what you can do for them, not for fulfilling your
private goals and agenda.
Here's how to write your objective:
First of all, decide on a specific job title for your objective. Go back to your list of
answers to the question "How can I demonstrate that I am the perfect candidate?" What are
the two or three qualities, abilities or achievements that would make a candidate stand out as
truly exceptional for that specific job?
The person in the above example recognized that the prospective employer, being a
s mall, growing s oftware company, would be very interested in candidates with an ability to
