Тематический сборник текстов для чтения (английский язык). Соснина Е.П - 142 стр.

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• Photographs or mug shots, of persons arrested
• Motor vehicle records
• Credit card records and bank statements
• Hotel registration cards
• Credit reports
• Answer machine messages
Text 5. Resume Writing: The Objective
Ideally, your resume should be pointed toward conveying why you are the perfect
candidate for one specific job or job title. Good advertising is directed toward a very
specific target audience.
When a car company is trying to sell their inexpensive compact to an older audience,
they show grandpa and grandma stuffing the car with happy, shiny grandchildren and talk
about how safe and economical the car is. When they advertise the exact same car to the
youth market, they show it going around corners on two wheels, with plenty of drums and
power chords thundering in the background. You want to focus your resume just as
specifically.
Targeting your resume requires that you be absolutely clear about your career
direction--or at least that you appear to be clear. If you aren't clear where you are going, you
wind up wherever the winds of chance blow you. You would be wise to use this time of
change to design your future career so you have a clear target that will meet your goals and
be personally fulfilling. Even if you are a little vague about what you are looking for, you
cannot let your uncertainty show. With a nonexistent, vague or overly broad objective, the
first statement you make to a prospective employer says you are not sure this is the job for
you.
The way to demonstrate your clarity of direction or apparent clarity is to have the
first major topic of your resume be your objective.
Let's look at a real world example. Suppose the owner of a small software company
puts an ad in the paper seeking an experienced software sales person. A week later they
have received 500 resumes. The applicants have a bewildering variety of backgrounds. The
employer has no way of knowing whether any of them are really interested in selling
software.

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