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Text 6. Fas hion
A fashion consists of a current (constantly changing) trend, favoured for frivolous
rather than practical, logical, or intellectual reasons.
Fashions are social psychology phenomena common to many fields of human activity
and thinking.
Although that concept frequently applies to clothes and other aspects of appearance, it
can apply also to:
• mus ic, art, politics , philos ophy,
• and even to mathematics, the choice of programming techniques,
• and also economic trends, such as those studied in behavioral finance,
and so on.
Fashion exists in the interstices of aesthetics with innovation, coupled with pleasing
details and expense.
Fashion in clothes has allowed wearers to express emotion or solidarity with other
people for millennia. Modern Westerners have a wide choice available in the selection of
their clothes. What a person chooses to wear can reflect their personality or likes. When
people who have cultural status start to wear new or different clothes a fashion trend may
start; people who like or respect them may start to wear clothes of a similar style.
Fashions may vary significantly within a society according to age, social class,
generation, occupation and geography as well as over time. If, for example, an older person
dresses according to the fashion of young people, he or she may look ridiculous in the eyes
of both young and older people. The term "fashion victim" refers to someone who slavishly
follows the current fashions (imple mentations of fashion).
One can regard the system of sporting various fashions as a fashion language
incorporating various fashion statements using a grammar of fashion.
Fashion, by definition, changes constantly. The change may proceed more rapidly than
in most other fields of human activity (language, thought, etc). For some, modern fast-paced
change in fashion embodies many of the negative aspects of capitalism: it results in waste
and encourages people qua consumers to buy things unnecessarily. Others, especially young
people, enjoy the diversity that changing fashion can apparently provide, seeing the constant
change as a way to satisfy their desire to experience "new" and "interesting" things. Note
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