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Leisure Travel was a British invention due to sociological factors. Britain was the first
European country to industrialize, and the industrial society was the first society to offer
time for leisure to a growing number of people. Not initially the working masses, but the
owners of the machinery of production, the economic oligarchy, the factory owners, the
traders, the new middle class.
The British origin of this new industry is reflected in many place names. At Nice, one
of the first and most well established holiday resorts on the French Riviera, the long
esplanade along the sea front is known to this day as the Promenade des Anglais; and in
many other historic resorts in continental Europe, old well-established palace hotels have
names like the Hotel Bristol, Hotel Carlton or Hotel Majestic - reflecting the dominance of
English customers to whom these resorts catered in the early years.
Winter tourism
Even winter s ports were largely invented by the Britis h leis ured clas ses initially at the
Swis s village of Zermatt (Va lais ) and St Moritz in 1864.
Until the first tourists appeared, the Swiss thought of the long snowy winter as being a
time when the best thing to do was to stay indoors and make cuckoo clocks or other small
mechanical items.
The first packaged winter sports holidays (vacations) followed in 1903, to Adelboden,
als o in Switzerland.
Organized sport was well established in Britain before it reached other countries. The
vocabulary of sport bears witness to this: rugby, football, and boxing all originated in
Britain, and even Tennis, originally a French sport, was formalized and codified by the
British, who hosted the first national championship in the nineteenth century, at
Wimbledon. Winter sports were a natural answer for a leisured class looking for amusement
during the coldest season.
Mass travel
Mass travel did not really begin to develop until two things occurred.
a) improvements in communications allowed the transport of large numbers of people in a
short space of time to places of leisure interest, and
b) greater numbers of people began to enjoy the benefits of leisure time. A major
development was the invention of the railways, which brought many of Britain's seaside
towns within easy distance of Britain's urban centres.
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