Английский для экономистов и менеджеров. Ульянова О.В - 74 стр.

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seem prepared to use new technology quickly. Do you think that the concept of
the 'e-lance economy' described in the article is mainly relevant to the USA or
do you think it will work in other parts of the world too?
If what the authors write is true, what are the implications for the way in-
ternational managers will need to work in the future and also for the training
and education they will need?
23 Read the text and say what events these dates indicate.
1995 1998 2000 2002
AMAZON – THE BIGGEST SUCCESS STORY IN E-COMMERCE
1 When the Amazon.com website went live on July 16th 1995, nobody
could have predicted that the small, Seattle-based online bookseller would
become the most successful Internet retailer in the world.
2 Founder Jeff Bezos had realized that an online bookshop could offer far
more titles than the biggest brick-and-mortar shop, and launched Amazon,
named after the river, with just a few employees and a tiny warehouse. The
business took off immediately, and Bezos and his workers soon found them-
selves struggling to ship a growing volume of orders.
3 Bezos only ever intended to sell books, but when customers started
emailing asking him to sell music and electronics in the same way, he de-
cided to diversify.
4 Amazon began selling music and DVDs in 1998, and added electronics,
toys, software and video games a year later. Today the online store sells a
vast range of products, including food, beauty products and musical instru-
ments. As well as the original US site, it has websites for Canada, the United
Kingdom, Germany, France, China and Japan.
5 When it was launched, Amazon’s business plan was highly unusual in
that it did not expect to make a profit for five years. Throughout the late
1990s, when other Internet companies were growing at a blisteringly fast
pace, Amazon grew at a very steady pace.
6 When the dot.com bubble burst in 2000 and many of its e-commerce
contemporaries went out of business, Amazon was still unprofitable. Bezos
persevered and the company made its first profit in 2002. Since then profits
have grown steadily.
7 Why has Amazon survived when so many dot.coms have failed over the
years? Customer loyalty plays a large part. Right from the start Amazon’s
customers have tended to return over and over again. The personalised web-
site, offering suggestions based on previous purchases, and features such as

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