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5. The company specializes in selling books, DVDs, electronics, software
and video games
6. Amazon company made its first profit earlier than Bezos expected.
7. Amazon marketing policy is directed at large groups of customers.
8. If you didn’t like the product bought in Amazon company you can easily
send it back.
9. Amazon company is unlikely to keep its dominance in the nearest future.
27 Write out all the factors contributing to the Amazon success.
Factors of success:
1. personalized website, offering suggestions based on previous pur-
chases
2. …
…
28 Listen to an extract from a lecture about the characteristics
of successful e-commerce businesses.
According to the lecturer which products are suitable (S) or unsuitable
(U) for online selling.
books _________
CDs _________
clothes _________
DVDs _________
fresh food _________
jewellery _________
laptops _________
perfume _________
pornography _________
software _________
supermarket groceries _________
29 Make sure you know the words below. Read the report and fill in
the gaps with the words from the list. Then listen and check.
downloaded software
delivery costs value-to-weight ratio (2 times)
convenience taste or smell component
transactions reliable
I’d like to look at a vital aspect of e-commerce, and that is the nature of
the product or service. There are certain products and services that are very
suitable for selling online, and others that simply don’t work.
Suitable products generally have a high 1)__________________. Items
such as CDs and DVDs are obvious examples. Books, although heavier and
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