Английский для экономистов и менеджеров. Ульянова О.В - 77 стр.

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so more expensive to post, still have a high enough 2)________________, as
the success of Amazon, which started off selling only books, shows. Laptop
computers are another good product for selling online.
Digital products, such as 3)_______________, films and music, can be
sold in a purely virtual environment. The goods are paid for by online
4)__________________, and then 5)_____________onto the buyer’s com-
puter. There are no postage or 6)___________________, so prices can be
kept low.
Many successful virtual companies provide digital services, such as fi-
nancial transactions, in the case of Paypal, or means of communication, as
Skype does. The key to success here is providing an easy touch,
7)____________ service. Do this and you can easily become the market
leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the
virtual environment. Some of the most profitable e-commerce companies are
those selling pornography, and other sex-related products or services.
For a similar reason, online gambling is highly popular.
Products which are usually considered unsuitable for selling online in-
clude those that have a 8)__________________. Food, especially fresh food,
falls into this category, along with perfume. Clothes and other items that need
to be tried on such as jewellery are generally not suited to virtual retailing,
and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken
off, with most major supermarkets offering the service. The inconvenience of
not being able to see the food you are buying is outweighed by the time saved
and 9)______________________ of having the goods delivered. Typical us-
ers of online supermarkets include the elderly, people who work long hours
and those without their own transport.
30 Carry out a research and give a talk on the history of any suc-
cessful business in your country.
Unit 3
Economic organizations
31 Below you have an extract from a pamphlet about the work
of the World Trade Organization. Skim quickly through the text and
match the headings below with the sections in the text.
Decision making

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