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customer reviews, make the shopping experience easier and more personal
than most online retailing.
8 International sales are another factor. Unlike many US and UK online
retailers, Amazon will ship many of their products anywhere in the world. A
reputation for reliability, and a clear policy on returning goods, has also
helped Amazon achieve world dominance in the virtual marketplace.
9 Bezos vows to keep expanding, both by launching more country-
specific websites and by adding more product lines and services. Amazon
looks set to remain the market leader for some time yet.
24 Read the explanations and translate the words.
to diversify – делать разнообразным
software – программное обеспечение
loyalty – верность, преданность
reliability – надежность
order – заказ, заказывать
contemporary – современник
25 Find synonymic words or phrases in the text (All of them are in
bold).
1) to start (para 2)
2) to deliver (para 2)
3) a real shop, opposite to virtual (para 2)
4) many different products (para 4)
5) very quickly (para 5)
6) to go out of business (2 synonyms – para 6,7)
7) to be the most successful company (2 synonyms – para 8,9)
8) to be ready (para 9)
9) to grow steadily (para 9)
26 Mark the following sentences as true or false.
1. Amazon company was projected to become a world leader in e-
commerce.
2. The company was named after the river because it was based in Brazil.
3. The company became popular among customers right from the start.
4. Bezos decided to expand the range of products because there were very
few orders.
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