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139
DON'T ASK HOW MUCH -IT'S A PENNY.
Ten years later, he met Tom Spencer and together they started Penny
Stalls in many towns in the north of England. Today there are 564
branches of M&S all over the world - in America, Canada, Spain, France,
Belgium, and Hungary.
What are the best-sellers?
Surprisingly, tastes in food and clothes are international. What sells well
in Paris sells just as well in Newcastle. Their best-selling clothes are:
• For women: jumpers, bras, and knickers (M&S is famous for its
knickers!).
• For men: shirts, socks, pyjamas, dressing gowns, and suits.
• For children: underwear and socks.
Best-sellers in food include: fresh chickens, bread, vegetables, and
sandwiches. Chicken Kiev is internationally the most popular convenience
food.
Why is M&S so successful?
The store bases its business on three principles: good value, good quality,
and good service. Also, it changes with the times - once it was all
jumpers and knickers. Now it's food, furniture, and flowers as well.
Top fashion designers advise on styles of clothes.
But perhaps the most important key to its success is its happy, well-
trained staff. Conditions of work are excellent. There are company
doctors, dentists, hairdressers, and even chiropodists to look after the
staff and all the staff can have lunch for under 40p!
3.6 Here are some answers. What are the questions?
1. £529 million.
2. 105 years ago.
3. Poland.
4. No, he only had a few things.
5. 564.
6. Because it gives good value, good quality, and good service.
7. No, it doesn't. It sells food and furniture as well.
8. Less than 40p.
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