История письма и чтения. Асафова Г.К. - 111 стр.

UptoLike

Составители:

Рубрика:

112

in 1896, however, when the big New York City Sunday newspapers began to

produce and publish comic pages. In 1907 the comic strip was introduced in daily

papers. This form of art gradually changed the whole character of the business and

made it more profitable. The strips were shipped in matrix form to the subscribers

for simultaneous publication. Originally, they were truly “comics” in that they

were intended to make readers laugh, but later many became continued stories with

no humour. When Bud Fisher's “Mutt and Jeff” was first bought and published in

England in 1920, many British readers scoffed at the idea. It proved successful,

and British editors later originated many strips in competition with the American

products. By the late 1950s American comic strips were being translated into

several languages and sold all over the world.

Many writers, photographers, and graphic artists syndicate their own

materials. Some newspapers with especially strong resources syndicate their own

coverage, including news, to papers outside their own communities. Examples

include the New York Times, with major resources in every news department, and

the defunct Chicago Daily News, which was known for its foreign coverage.

Papers sometimes syndicate as a team with another newspaper–e.g., the Los

Angeles Times–Washington Post syndicate.

NESPAPER PUBLISHING

Commercial newsletters in continental Europe

The newsletter had been accepted as a conventional form of correspondence

between officials or friends in Roman times, and in the late Middle Ages

newsletters between the important trading families began to cross frontiers

regularly. One family, the Fuggers, were owners of an important financial house

in the German city of Augsburg; their regular newsletters were well-known even to

outsiders. Traders' newsletters contained commercial information on the

availability and prices of various goods and services, but they could include

political news, just as the financial editor of today must consider the broader sweep