Business insights. Баутина И.В - 27 стр.

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ВГУ | Воронеж

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27
современным требованиям, внимательно следить за рынком, быть
направленным на что-либо, отвечать требованиям, обнаруживать
способность.
4. Fill in the gaps and find these words in the puzzle.
1) Keep your eyes … for marketing
compaign
2) Negotiate …
3) Hand … responsibility
4) Turn … to the appointment
5) His business will start to …
6) Take an eye … market
7) … the standards
8) To show your …
9) Come … with the idea
10) Hand … the care
11) … street
12) Start –up …
13) Reduce the …
14) Keep up the product
…
F N M O F F U P O R
L H U V N I W M V I
A O P E N V I E E S
I H I R B N L E R K
R W I T H N T T J L
H I G H M K I T D F
U P T O D A T E K F
5. Reading for details. Read the text again and fill in the table:
Advantages of
franchising
Possible
shortcomings
Cost Things to be aware
of
3. After-reading task. Work in groups. Student A and Student B, share you ideas
about issues mentioned in Exercise 5. Add new information.
IV Speaking
Work in pairs. Think the following ideas over and fill in the table. Think of
other possible factors.
Advantages of
being a franchisor
Disadvantages of
being a franchisor
Advantages of
being a franchisee
Disadvantages of
being a franchisee
A franchisee accepts certain
conditions (where to buy from
suppliers, dress code, rules to be
followed)
It’s impossible to breath out of the
contract
Make sure the revenue
statistics are achievable
Check the validity
Regular reports on sales
Stay in constant touch with
franchisee 
современным требованиям, внимательно следить за                      рынком, быть
направленным на что-либо, отвечать требованиям,                       обнаруживать
способность.

4. Fill in the gaps and find these words in the puzzle.
    1) Keep your eyes          for marketing           8) To show your
        compaign                                       9) Come with the idea
    2) Negotiate                                       10)      Hand the care
    3) Hand responsibility                             11)         street
    4) Turn to the appointment                         12)      Start –up
    5) His business will start to                      13)      Reduce the
    6) Take an eye market                              14)      Keep up the product
    7)     the standards

FNMOFFU POR
LHUVNIWMVI
AOPENVI E ES
I H IRBNLE RK
RWITHNTT J L
H IGHMKIT DF
UPTODATE KF

5. Reading for details. Read the text again and fill in the table:

Advantages        of Possible             Cost               Things to be aware
franchising           shortcomings                           of
3. After-reading task. Work in groups. Student A and Student B, share you ideas
about issues mentioned in Exercise 5. Add new information.

IV Speaking
Work in pairs. Think the following ideas over and fill in the table. Think of
other possible factors.
Advantages       of Disadvantages of Advantages        of Disadvantages of
being a franchisor being a franchisor being a franchisee being a franchisee

   � A franchisee accepts certain                      � Make sure the revenue
     conditions (where to buy from                       statistics are achievable
     suppliers, dress code, rules to be                � Check the validity
     followed)                                         � Regular reports on sales
   � It’s impossible to breath out of the              � Stay in constant touch with
     contract                                            franchisee
                                           27

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