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Earn a steady income
In case of selling your business, get
the approve of the franchisor
Can expand business without having
to invest his own capital and
without having to recruit and
manage personnel
Marketing support
Shared risk
Not a get-rich-quick scheme
Strategies for finding
customers
Access to business idea
Don’t rely on financial
information given – check it
out
V Project. Presentation.
Option 1. Work in groups of 4 or 5. Surf the net and find as much information as
possible about franchising in Russia. How successful are franchise companies in
Russia? What are the main problems? Choose a presenter and make a speech.
Option 2. Work in groups of 2 or 3. Choose any franchisor company you want to
sign a franchise agreement with. Prove your choice.
VI Problem solving
There is more information about franchising on the following sites:
European Franchise Association: www.british-franchise.org.uk/effintro.html
, British
Franchise Association: www.british-franchise.org.ru
, American Association of
Franchisees and Dealers: www.aafad.org
, www.bbc.co.uk, www.wikipedia.com
Work in groups. Surf the net and find information about franchise companies and
make a presentation on the issue that seems interesting.
Unit 5. International Business styles
I Short discussion
Work in groups. Discuss the following questions in groups. For more information
see SB № 1,2, p.44-46.
1. What cross-cultural problems do companies face when they work with
companies from other countries?
2. Can you give examples of cross-cultural problems from your own
experience? How to tackle these problems?
Discuss how the impression that you may give, especially to a foreigner, can be
influenced by:
Talking in a loud voice, yawning, eating with your hands, being late for a meeting,
giving presents, inviting for a cup of coffee to your house, calling smb by his/ her
first name, kissing them on a cheek, shaking hands.
� Earn a steady income � Shared risk � In case of selling your business, get � Not a get-rich-quick scheme the approve of the franchisor � Strategies for finding � Can expand business without having customers to invest his own capital and � Access to business idea without having to recruit and � Dont rely on financial manage personnel information given check it � Marketing support out V Project. Presentation. Option 1. Work in groups of 4 or 5. Surf the net and find as much information as possible about franchising in Russia. How successful are franchise companies in Russia? What are the main problems? Choose a presenter and make a speech. Option 2. Work in groups of 2 or 3. Choose any franchisor company you want to sign a franchise agreement with. Prove your choice. VI Problem solving There is more information about franchising on the following sites: European Franchise Association: www.british-franchise.org.uk/effintro.html, British Franchise Association: www.british-franchise.org.ru, American Association of Franchisees and Dealers: www.aafad.org, www.bbc.co.uk, www.wikipedia.com Work in groups. Surf the net and find information about franchise companies and make a presentation on the issue that seems interesting. Unit 5. International Business styles I Short discussion Work in groups. Discuss the following questions in groups. For more information see SB № 1,2, p.44-46. 1. What cross-cultural problems do companies face when they work with companies from other countries? 2. Can you give examples of cross-cultural problems from your own experience? How to tackle these problems? Discuss how the impression that you may give, especially to a foreigner, can be influenced by: Talking in a loud voice, yawning, eating with your hands, being late for a meeting, giving presents, inviting for a cup of coffee to your house, calling smb by his/ her first name, kissing them on a cheek, shaking hands. 28
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