Business insights. Баутина И.В - 28 стр.

   � Earn a steady income                           � Shared risk
   � In case of selling your business, get          � Not a get-rich-quick scheme
     the approve of the franchisor                  � Strategies     for    finding
   � Can expand business without having               customers
     to invest his own capital and                  � Access to business idea
     without having to recruit and                  � Don’t rely on financial
     manage personnel                                 information given – check it
   � Marketing support                                out

V Project. Presentation.
Option 1. Work in groups of 4 or 5. Surf the net and find as much information as
possible about franchising in Russia. How successful are franchise companies in
Russia? What are the main problems? Choose a presenter and make a speech.
Option 2. Work in groups of 2 or 3. Choose any franchisor company you want to
sign a franchise agreement with. Prove your choice.

VI Problem solving
There is more information about franchising on the following sites:
European Franchise Association: www.british-franchise.org.uk/effintro.html, British
Franchise Association: www.british-franchise.org.ru, American Association of
Franchisees and Dealers: www.aafad.org, www.bbc.co.uk, www.wikipedia.com
Work in groups. Surf the net and find information about franchise companies and
make a presentation on the issue that seems interesting.

                       Unit 5. International Business styles

I Short discussion
Work in groups. Discuss the following questions in groups. For more information
see SB № 1,2, p.44-46.
1. What cross-cultural problems do companies face when they work with
companies from other countries?

2. Can you give examples of cross-cultural problems from your own
experience? How to tackle these problems?
Discuss how the impression that you may give, especially to a foreigner, can be
influenced by:
Talking in a loud voice, yawning, eating with your hands, being late for a meeting,
giving presents, inviting for a cup of coffee to your house, calling smb by his/ her
first name, kissing them on a cheek, shaking hands.


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