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59
9. Why are marketing research & information systems important to
an organization planning & development of strategy?
10. List the steps involved in the marketing research process.
11. Why is marketing gaining an importance today? What benefits
does it provide to consumers?
12. What is the impact of technological, political and legal forces on
the market?
13. What is the aim of advertising?
14. What ways and methods of advertising do you know?
15. Which method of advertising is the most effective in your opinion?
16. What is "endorsement"? Can you give examples of celebrities in
your country endorsing products or services? In which case, in your opin-
ion, do the celebrity & the product make a good match?
17. What are advantages & disadvantages of using famous people in
advertising?
18. Can endorsing a product be bad for a celebrity's reputation? How
can appearing in commercials influence a movie star's career?
19. What is target market?
20. In your opinion, what should a successful advertisement or com-
mercial be like? Can you give an example of a very good commercial, from
your point of view?
Theme 6
Franchising
1. How can franchising be defined?
2. What kind of fee must the franchisee pay to the franchiser?
3. What is an operation manual?
4. What can you say about franchise opportunities and prospects?
5. What is the difference between a Master franchise and an ordinary
franchise?
Theme 7
Japan and the business world
1. Why does Japan hold a top economic position in the world today?
2. Speak about an attitude of a Japanese executive to his job and his
relations with the company.
3. What does 'Karoshi' mean?
4. Give your own opinion about advantages and disadvantages of a
Japanes way of making technical decisions.
60
5. What does 'okagai' mean?
6. What is the role of a Japanese wife in the family and place of the
family to the company?
7. What are the recommendations for doing business with the Japanese?
Theme 8
Business and the environment
1. What are major environmental threats?
2. Speak about the role of business in environmental affairs.
3. Speak on the Body Shop's environmental policies and activities.
4. How can companies minimize negative impact on the environment?
5. Are your purchasing decisions based on the environmental concerns?
Theme 9
Banking
1. What is the difference between Commercial Banks & Merchant
Banks? What services do they provide?
2. What is HOBS? What services does it provide?
3. What benefits does HOBS offer to its customers?
4. What can the Bank of Scotland gain from the introduction of its
new system?
5. Are there any similar services to HOBS available in our country?
Who provides them & how do they operate?
6. How does the relationship between a company & a merchant bank
differ from that existing between a company & a commercial bank?
7. What types of accounts can you choose at Lombard Bank?
8. What is "balance" and "balance sheet" ? (Give definitions of these
terms.)
Theme 10
The Stock Exchange
1. What options can a company choose when it needs to raise money
for development?
2. What types of shares & stocks do you know?
3. What is a person buying shares in a company called?
4. Which companies are authorized to use the Stock Exchange to
trade their shares?
5. What is the Stock Exchange?
6. How much business is done on the Stock Exchange each year?
9. Why are marketing research & information systems important to 5. What does 'okagai' mean?
an organization planning & development of strategy? 6. What is the role of a Japanese wife in the family and place of the
10. List the steps involved in the marketing research process. family to the company?
11. Why is marketing gaining an importance today? What benefits 7. What are the recommendations for doing business with the Japanese?
does it provide to consumers?
Theme 8
12. What is the impact of technological, political and legal forces on
the market? Business and the environment
13. What is the aim of advertising? 1. What are major environmental threats?
14. What ways and methods of advertising do you know? 2. Speak about the role of business in environmental affairs.
15. Which method of advertising is the most effective in your opinion? 3. Speak on the Body Shop's environmental policies and activities.
16. What is "endorsement"? Can you give examples of celebrities in 4. How can companies minimize negative impact on the environment?
your country endorsing products or services? In which case, in your opin- 5. Are your purchasing decisions based on the environmental concerns?
ion, do the celebrity & the product make a good match? Theme 9
17. What are advantages & disadvantages of using famous people in
Banking
advertising?
18. Can endorsing a product be bad for a celebrity's reputation? How 1. What is the difference between Commercial Banks & Merchant
can appearing in commercials influence a movie star's career? Banks? What services do they provide?
19. What is target market? 2. What is HOBS? What services does it provide?
20. In your opinion, what should a successful advertisement or com- 3. What benefits does HOBS offer to its customers?
mercial be like? Can you give an example of a very good commercial, from 4. What can the Bank of Scotland gain from the introduction of its
your point of view? new system?
5. Are there any similar services to HOBS available in our country?
Theme 6 Who provides them & how do they operate?
Franchising 6. How does the relationship between a company & a merchant bank
1. How can franchising be defined? differ from that existing between a company & a commercial bank?
2. What kind of fee must the franchisee pay to the franchiser? 7. What types of accounts can you choose at Lombard Bank?
3. What is an operation manual? 8. What is "balance" and "balance sheet" ? (Give definitions of these
4. What can you say about franchise opportunities and prospects? terms.)
5. What is the difference between a Master franchise and an ordinary Theme 10
franchise?
The Stock Exchange
Theme 7 1. What options can a company choose when it needs to raise money
Japan and the business world for development?
2. What types of shares & stocks do you know?
1. Why does Japan hold a top economic position in the world today? 3. What is a person buying shares in a company called?
2. Speak about an attitude of a Japanese executive to his job and his 4. Which companies are authorized to use the Stock Exchange to
relations with the company. trade their shares?
3. What does 'Karoshi' mean? 5. What is the Stock Exchange?
4. Give your own opinion about advantages and disadvantages of a 6. How much business is done on the Stock Exchange each year?
Japanes way of making technical decisions.
59 60
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