Writing. Part 2. Домбровская И.В - 26 стр.

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try to use words or phrases which are not used in the article, in order to arouse
the reader's curiosity.

Writers can use a variety of devices to make their headlines eye-catching.

       TODAY IS CANCELLED              (dramatic statement)
       Your Mind: Do you make the best use of it?         Challenging
       You are caught in a fire – then what?                question

       Must one be so polite that it hurts? (interesting question)
       Last chance to see… (unfinished statement – see what?)
       US and Them (word play: US = 1. United States; 2. personal pronoun)

Exercise 20
Read the following headlines and decide which article from the list below
they should be used for.
A.    Buses no-go for commuters.
B.    To eat or not to eat?
C.    More space for children.
D.    Millions for athletes.
E.    Invasion of the holiday makers.

1. A local newspaper has invited readers to express their opinion on the subject:
   "Do you think the council should spend more money on creating recreational
   areas for children?" Write a short article for the newspaper on this topic.
2 An international magazine has asked its readers to write an article discussing
   "The advantages and disadvantages of tourism." Write a short article for the
   magazine on this topic.
3. A sports magazine has invited its readers to write an article on the subject:
   “Are professional athletes overpaid?” Write a short article giving your
   opinion.
4. A cookery magazine has invited readers to discuss the statement:
  “Vegetarians are much healthier than meat-eaters.” Write a short article for the
  magazine on this topic.
5. A national newspaper has asked readers to write an article on the subject:
  “Many commuters are reluctant to use public transport. Why is this, and what
  can be done about it?”

Exercise 21
Write appropriate headlines for each topic.
1. Write a short article about the dangers of sunbathing for a medical journal.
2. A scientific journal has invited readers to contribute an article discussing the
   question "More money should be used for research into new medical
   treatments". Write a short article for the magazine on this subject.