Английский для повседневного общения (English for every day use). Колодина Н.И - 35 стр.

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Allans were well off, Edgar received a thorough education appropriate for a gentleman. The Allans traveled
frequently on business, and young Рое lived with the family in England and Scotland between 1815 and
1820. There he attended a classical preparatory school at Stoke Newington for three years. When Рое turned
eleven, the family moved back to Virginia, and he continued his education at a local academy. Later when
Edgar entered the University of Virginia, he succeeded admirably in his academics. However, gambling led
to the demise of his academic pursuits, and Allan removed Edgar from the university within a year.
(Narrator)
Exercise 1. Answer the questions.
43. Where was Edgar Allan Рое born?
44. What can be said about Poe's adoptive parents?
45. How old was Edgar Allan Рое when his family moved back to
Virginia?
46. What can be said about Poe's study at the university?
47. Why did John Allan remove Рое from the university?
Exercise 2. Translate from Russian into English.
1 Окончание его учебы было отмечено грандиозным праздником.
2 Любое рискованное предприятие требует тщательной подготовки и большого опыта в подобных
делах.
3 Хорошее образование позволило ему получить соответствующую работу.
4 Какими чертами, на ваш взгляд, должен отличаться настоящий актер?
5 После теоретического курса студентам позволили перейти к практическим занятиям.
Exercise 3. Retell the story.
(Narrator) Questions below refer to the following talk about advertising.
First learn the words and word combinations by heart given below:
1) advertise [ ] – помещать объявление, рекламировать
to advertise for smth – делать объявление о чем-либо (в печатном органе)
2) advertisement [ ] – объявление, реклама
3) promote [ ] – способствовать, помогать, поддерживать, выдвигать, продвигать, повы-
шать в чине или звании, переводить в следующий класс
He was promoted major – Ему присвоили звание майора
4) publicity [ ] – публичность, гласность, реклама
to give publicity to – разглашать что-либо
publicity agent – агент по рекламе
(Man) To put it simply, advertising can be any form of presentation that promotes ideas, services, and
goods that have a sponsor who pays for the advertising. All advertising is non-personal, and the information
contained in it is directed toward a large group of people who have many different characteristics. What
separates advertising from publicity is that advertising is paid for, while publicity cannot be bought. Spon-
sors such as hamburger and soft drink companies pay for the time and news media space that they use to get
the information about their products to the public. In many cases, specifically indicating who the sponsor is
for a particular advertisement can be the very purpose behind it. Political advertising is one of the prime ex-
amples of cases when identifying the sponsor is why the advertisement is made.
(Narrator)
Exercise 1. Answer the questions.
48. What is one of the defining characteristics of advertising?
49. Who is the audience for advertisements?
50. What is the primary difference between publicity and advertising?

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