Менеджеры и менеджмент (Executives and Management) - 119 стр.

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293
ber of units and thus produce or sell things more
cheaply
economy drive n [C] a planned effort by an or-
ganization to reduce costs
efficient adj 1 producing goods using as little
time, money etc as possible 2 doing a job quickly and
well
endorse v [T] if someone, usually famous, en-
dorses a product, they say how good it is in adver-
tisements. People will buy the product because they
like or trust the person – endorsement n [C,U]
entrenched adj. strongly established and not
likely to change
enhance v [T] to improve the quality or value of
something
ethical adj
1) connected with principles of what is right and
wrong
2) morally good or correct – ethically adv
ethics n [plural] moral rules or principles of be-
haviour that should guide members of a profession or
organization and make them deal honestly and fairly
with each other and with their customers
etiquette n [U] the formal rules for polite behav-
iour
evade v [T] to not do something you should do
according to the law, for example to not pay tax
expand v
1) [I,T] to become larger in size, amount, or
number, or to make something larger in size, amount,
or number
2) [I] if a company expands, it increases its sales,
areas of activity etc expansion n [U]
exploit v [T]
1) to use something fully and effectively in order
to gain a profit or advantage
2) to treat someone unfairly in order to make
money or gain an advantage for yourself
extort v [T] to illegally force someone to give
you money by threatening them – extortion n [U]
facility n plural facilities
1) [C] a place or large building which is used to
make or provide a particular product or service
2) facilities [plural ] special buildings or equip-
ment that have been provided for a particular use,
such as sports activities, shopping and travelling
fake
1
adj made to look like something valuable or
genuine in order to deceive people
fake
2
n [C] a copy of an original document, valu-
able object etc that is intended to deceive people into
believing it is the real document, object etc
fall
1
v past tense fell past participle fallen v [I] to
go down to a lower price, level, amount etc
fall
2
n [C]
1) a reduction in the amount, level, price etc of
something
2) when a person or organization loses their posi-
tion of power or becomes unsuccessful
fiddle n [C] BrE informal 1 a dishonest way of
getting money or not paying money
2 be on the fiddle to be getting money dishon-
estly or illegally
flaw n [C]
1) a mistake or weakness in a machine, system
etc that prevents it from working correctly
2) a mistake in an argument, plan, or set of ideas
flexible adj
1) a person, plan etc that is flexible can change or
be changed easily to suit any new situation
2) if arrangements for work are flexible, employ-
ers can ask workers to do different jobs, work part-
time rather than full-time, give them contracts for
short periods etc. Flexible working also includes job-
sharing and working from home – flexibility n [U]
flexitime BrE also flextime AmE n [U] a system
in which people who work in a company do a fixed
number of hours each week, but can choose what time
they start or finish work within certain limits
flood v [T] to send a large number of things such
as letters to an organization
fluctuate v [I] if prices, income, rates etc fluctu-
ate, they change, increasing or falling often or regu-
larly fluctuating adj
fluctuation n [C,U] the movement of prices, in-
come, rates etc as they increase and fall
focus n [U] when a company serves particular
groups of customers in a market with particular needs,
rather than serving the whole market
focus group n [C] a group of people brought to-
gether to discuss their feelings and opinions about a
particular subject. In market research, focus groups
discuss their opinions of products, advertisements,
companies etc
franchise
1
n [C]
1) an arrangement in which a company gives a
business the right to sell its goods or services in return
for payment or a share of the profits
2) a particular shop, restaurant etc that is run un-
der a franchise, or a company that owns a number of
these
franchise
2
v [I,T] to sell franchises to people –
franchising n [U]

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