Пища для ума. Коломейцева Е.М - 27 стр.

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27
5. I've persuaded two local celebrities (attend) the launch.
6. Can you ask Sam about (set) up the stand?
7. I'm slowly realizing that (target) the right people isn't going to be easy.
8. You'll need (liaise) with the manager over the in-store displays.
9. Unfortunately, (cancel) the launch has cost us far more than we'd anti-
cipated.
E x e r c i s e T w o . Complete the verbs with the following preposi-
tions. Some verbs can be followed by more than one preposition: to (×
××
×2),
of (×
××
×2), in (×
××
×4), from (×
××
×2), on
1 refer
4 benefit
7 consist
2 approve
5 belong
8 depend
3 believe
6 result
9 succeed
E x e r c i s e T h r e e . Complete the article using the appropriate
form of verbs and prepositions from Exercise Two.
Eric Bernat bought a troubled Spanish confectioner in the 1950s. He
1believed in the importance of creating one brand and knew that success ulti-
mately 2… eliminating the majority of the company's 200 products to concen-
trate on building one truly global product – a lollipop, or 'candy on a stick'. This
innovative product allowed children to eat candy without getting their hands
and clothes dirty. Suddenly Eric Bernat was on the way to becoming the
world's leading producer of candy that parents worldwide would 3… their
children eating!
His strategy had several phases, and the first one 4… finding a name that
would appeal to children everywhere and then promoting it worldwide. He
chose Chupa Chups (from the Spanish chupar, to suck) and then asked the famous
surrealist painter Salvador Dali to design a colourful logo to accompany the
marketing and advertising campaign. The product's reputation soon 5… his
careful positioning tactics, and within five years his famous lollipops were being
sold throughout Spain.
Bernat's company now sells four billion lollipops a year in 170 countries
around the world and has 6… creating a truly global brand. They even hope to
win the war on sugar and have started a complete promotion of the image of
their candy – the latest product under study: lollipops that whiten the teeth and
prevent cavity.

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