Английский язык. Лошко О.А. - 21 стр.

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Companies need to be constantly engaged in product development, if they wish to
grow and make profits. Coca Cola was successful for many years with one product in
one size until Pepsi Cola challenged them with a bottle double the size at the same
cost to the consumer. Since then Coca Cola has make many changes. Today Coca
Cola has many different soft drinks, cheeses, wines, movie companies, to name only
a few of its holdings.
Multiply choices for the consumer is the motor that drives the marketing vehicle.
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Companies need to be constantly engaged in product development, if they wish to
grow and make profits. Coca Cola was successful for many years with one product in
one size until Pepsi Cola challenged them with a bottle double the size at the same
cost to the consumer. Since then Coca Cola has make many changes. Today Coca
Cola has many different soft drinks, cheeses, wines, movie companies, to name only
a few of its holdings.
Multiply choices for the consumer is the motor that drives the marketing vehicle.




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