Пособие по переводу английской научно-технической литературы. Орлова Г.Д. - 129 стр.

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Текст 1. Rules for Communicating in International Business

Rule 1: Know where information flows. Every

culture has its own communication routes. In the

U.S., information is expected to be transferred to the

manager, who is the center of the communication network. In South America the

reverse may be true - the manager may have to solicit information from subordinates.

Rule 2: There is no point in getting straight to the point. Many cultures find that

American directness is disconcerting at best. Nigerians say that Americans have an

"espionage mentality" because they ask for so much information. Try to approach

information gathering in a more conversational mode.

Rule 3: Speak simple, but not simple-minded, English to a foreigner. Talk slowly.

Avoid cumbersome words and slang. Be ready to convert all figures to local currency

and measures.

Rule 4: Don't mistake a courteous answer for the truth. While Americans like to

"tell it like it is" and respect candor, other cultures do not approach communication in

such a manner. In the Orient, .saving face may be more important than the blunt truth.

Remember that "yes" or "no" may not mean the same. In Asia yes may mean «I heard

you,» not «yes, I agree.» The French often say «no» when they mean «maybe.»

Rule 5: Silence is a form of speech. Don't interrupt it. Be patient. Allow the other

person to talk.

Rule 6: Learn to speak and understand body language.

Nonverbal signals help to communicate, but they can also be

misinterpreted. The familiar "thumbs up" sign in the United States

is considered vulgar in many parts of the world and roughly equal

to raising the middle finger in America. In Yugoslavia people shake their heads from