Reading and understanding newspapers. Пыж А.М. - 8 стр.

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3. When and where was the first North American newspaper published?
4. What were the market elements that encouraged that encouraged the
development of daily newspaper in the 17
th
century?
5. What were the first daily newspapers in London, Paris and US? When
did they come into circulation?
6. Give an account of the newspaper development in the 19
th
century.
7. Why did publicly owned corporations became interested in buying
newspapers?
After-reading task 2: find in the text the English equivalents to the
following:
• возвещающая об эре…
• зарождение (возникновение) почтовой службы
• бумажная фабрика
• возрастающая грамотность
• рост количества городов
• приспособление к изменяющимся потребительскому и медиа рынкам
• развитие модели бизнеса на растущей волне массовой рекламы
• возросшая прибыльность (рентабельность)
• более высокие доходы
• жадные до денег и прибыли
• вложения в рекламу.
Text 2. British Newspapers: Quality versus Popular
Pre-reading task: before reading the text that follows - which will
specifically explain to you the differences between quality and popular papers
– try to give and account of what you already know about these two different
kinds of newspapers. What are other names for quality and popular papers?
What are the reasons for such names (can you say anything about the
peculiarities of word usage, syntax or headlines both in quality and popular
papers)? Can you name some popular and quality newspapers in England,
United States and Russia?
Reading task: now read carefully the text that follows searching for
the information you have been unable to provide in the pre-reading task:
Most daily newspapers, national and regional, are sold per person and
Great Britain than in most other developed countries. National papers have

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