Практика перевода. Андросова М.А. - 45 стр.

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президент «Атона», считает процедуру слияний и поглощений нормальным
способом выживания на рынке.
Упражнение 9. Переведите с английского языка:
Ambitious Aviva on hiring spree to drive expansion across Russia
Aviva, the world’s fifth-largest insurer, plans to hire up to 5,000 direct sales
staff in Russia as part of a dramatic expansion drive in the country due to be unveiled
in Moscow today.
It will also reveal a move to offer pension plans for private sector companies,
and will outline a campaign to introduce a unit-linked investment product, a first for
the Russian stock market.
Aviva returned to Russia only last year after an absence of 90 years. Its
expansion there echoes the legendary “Man from the Pru” direct sales force of
Prudential, its main British rival, and marks a significant change for the insurer’s
local business. Aviva employs 180 Russian workers.
Philip Scott, the executive director in charge of Aviva International, told The
Times that the company was on course to meet its target of winning a 10 per cent
share of the Russian insurance market and becoming a top-five local insurer within
the next four years. He said that Aviva would provide whatever capital was necessary
to finance the growth programme.
“We launched the business last year with very clear targets of making a
significant entry into the Russian life market. We are on track to be a significant
player,” Mr Scott said.
Andrei Doubinine, chief executive of Aviva Russia, said that the sales force
would begin to sell insurance products in July, concentrating on Moscow before
spreading gradually across the country.
About 100 million of Russia’s 142 million population are concentrated in urban
conurbations, located mainly in the west.
Mr Doubinine said that Aviva expected 1.5 million Russians to invest in the
stock market this year – ten times the number of two years ago. Russia is of particular
interest to Aviva because of its emerging middle class, which is increasingly
financially literate and willing, as well as able, to save.
Life expectancy is relatively low compared with Western Europe, but
confidence in financial products such as life insurance is growing. Russia’s GDP has
trebled in three years to $988 billion (£496 billion).
The move highlights Aviva’s international growth ambitions. Britain’s biggest
insurer set itself a target last year of increasing sales of its international business by at
least 10 per cent a year over the next five years.
However, the success of its renewed Russian adventure stands in contrast to the
mixed experience of other international companies, such as BP and Royal Dutch
Shell, whose moves to set up projects or joint ventures in the region have received a
politically icy reception. Aviva first set up in Russia in 1856, through the Northern
Assurance Company, later part of Commercial Union. It ceased trading in 1917 after
the Russian Revolution. (by Miles Costello, The Times April 19, 2007)

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