Деловое письмо на английском языке. Учебное пособие для студентов экономических и гуманитарных специальностей. Бидагаева Ц.Д. - 5 стр.

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The Letterhead does not only provide identification of
the writer’s company, its design helps to project the company’s
image. It is for these reasons that many firms engage
professional artists to design attractive Letterheads.
2. The Reference Line
It is usually below the Letterhead, very often in the top-
hand part of the sheet. The addressee’s reference – if it is known
– is typed first. It may be the number of the letter or some
abbreviation. The sender asks the addressee to refer to that
number or abbreviation in the answer.
The Reference Line contains the initials of the sender and
the addressee.
Have a look at the sample letter on page 6 and find the
Reference Line. Notice that the letters DA stand for D.Ashen.
Mr. D.Ashen has signed the letter and his initials in capital
letters come first in the Reference Line. They are followed by
the initials – not necessarily in capital letters – of his secretary
or typist.
Now let’s decipher the Reference Line:
Your Ref: DA / st
Your Reference David Ashen Susan Thompson
3. The Date
The Date, like the Reference Line, is placed bellow the
Letterhead. It is often very important to know when the letter
was written – important both to the reader and the writer.
There are four commonly used dateline styles, for example:
BE: AE
2 March, 2004 March 2, 2004
2
nd
March, 2004 March 2
nd
, 2004
The following style may be confusing: *2/03/2004. It is
either the second of March or the third of February. Try to avoid
confusion.
At present people do not usually write –th, -rd, -st, -nd after
the day. Sometimes the months (they are written with capital
letters) are abbreviated, but not all of them:
January – Jan. July
February – Feb. August – Aug.
March September – Sept.
April – Apr. October – Oct.
May November – Nov.
June December – Dec.
4. The Inside Address
Have a look at the recipient’s address on the envelope.
The Inside Address is the repeated recipient’s address. It
contains the name and address of the firm or individual to whom
you are writing. Notice that the English address should be
written in the reverse way, i.e. first – the recipient and the name
of the company you are writing to, then – the house number, the
street, the town/city, the state/county, the country. Mind the
order in which the address is usually written.
To a firm in Great Britain:
Messrs
1
Peterson and Sons
106 Knightsbridge
London SWL 96C
England
1
Messrs [mess] – abbreviated from ‘Messieurs’ (Fr.); it is used if the name of the
firm includes surnames of people.
       The Letterhead does not only provide identification of          BE:                            AE
the writer’s company, its design helps to project the company’s        2 March, 2004                                March 2, 2004
image. It is for these reasons that many firms engage                  2nd March, 2004                              March 2nd, 2004
professional artists to design attractive Letterheads.                          The following style may be confusing: *2/03/2004. It is
                                                                       either the second of March or the third of February. Try to avoid
       2. The Reference Line                                           confusion.
                                                                            At present people do not usually write –th, -rd, -st, -nd after
        It is usually below the Letterhead, very often in the top-     the day. Sometimes the months (they are written with capital
hand part of the sheet. The addressee’s reference – if it is known     letters) are abbreviated, but not all of them:
– is typed first. It may be the number of the letter or some           January – Jan.                 July
abbreviation. The sender asks the addressee to refer to that           February – Feb.                August       – Aug.
number or abbreviation in the answer.                                  March                          September – Sept.
     The Reference Line contains the initials of the sender and        April      – Apr.              October – Oct.
the addressee.                                                         May                            November – Nov.
     Have a look at the sample letter on page 6 and find the           June                           December – Dec.
Reference Line. Notice that the letters DA stand for D.Ashen.
Mr. D.Ashen has signed the letter and his initials in capital          4. The Inside Address
letters come first in the Reference Line. They are followed by                 Have a look at the recipient’s address on the envelope.
the initials – not necessarily in capital letters – of his secretary   The Inside Address is the repeated recipient’s address. It
or typist.                                                             contains the name and address of the firm or individual to whom
        Now let’s decipher the Reference Line:                         you are writing. Notice that the English address should be
                                                                       written in the reverse way, i.e. first – the recipient and the name
Your Ref: DA / st                                                      of the company you are writing to, then – the house number, the
                                                                       street, the town/city, the state/county, the country. Mind the
                                                                       order in which the address is usually written.
 Your Reference               David Ashen       Susan Thompson                 To a firm in Great Britain:
                                                                        Messrs1 Peterson and Sons
       3. The Date                                                      106 Knightsbridge
                                                                        London SWL 96C
       The Date, like the Reference Line, is placed bellow the          England
Letterhead. It is often very important to know when the letter
was written – important both to the reader and the writer.
    There are four commonly used dateline styles, for example:         1
                                                                         Messrs [mes∂s] – abbreviated from ‘Messieurs’ (Fr.); it is used if the name of the
                                                                       firm includes surnames of people.