Международный бизнес. Искренко Э.В. - 92 стр.

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ВолГУ | Волгоград

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Рубрика: 

Вопросы:
1. Êàêèå ýëåìåíòû ìàðêåòèíãîâîé ñòðàòåãèè ïðåäñòàâëåíû
â äàííîì êåéñå äîñòàòî÷íî ïîäðîáíî? Ñ ÷åì ýòî ñâÿçàíî?
2. ×åì, ïî Âàøåìó ìíåíèþ, îáúÿñíÿåòñÿ àãðåññèâíûé òèï
ðåêëàìû «Nike»?
3. ×òî â áëèæàéøåé ïåðñïåêòèâå ñìîæåò ïðåäïðèíÿòü êîì-
ïàíèÿ äëÿ óâåëè÷åíèÿ îáúåìîâ ïðîäàæ íà çàðóáåæíûõ
ðûíêàõ?
ИНТЕРНЕТ-РЕСУРСЫ
1. International Business Resources. www.lib.unc.edu/reference/
busecon/international_business/
2. CarlWeb (network of libraries). www.carl.org
3. Library of Congress (searchable databases for books and
periodicals). www.loc.gov/
4. New York Public Library. www.nyl.org
5. Online Computer Library. www.ocic.org
6. World Wide Web Virtual Library. www.w3.org/hypertext/Data
Sources/by Sybject/
7. Business Week. www.businessweek.com/
8. World population information (data and projections).
www.census.gov/ipc/www/world.html
9. Main Economic Indicators & Country Graphs. www.oecd.org/
std/gr.pdf
10. Political, Economic, and Financial Risk. www.duke.edu/
~charvey/Country_risk/pol/pol.htm
11. Comparison of Country Risk Providers. www.duke.edu/
~charvey/Country_risk/pol/poltab6.htm
  Вопросы:
   1. Êàêèå ýëåìåíòû ìàðêåòèíãîâîé ñòðàòåãèè ïðåäñòàâëåíû
      â äàííîì êåéñå äîñòàòî÷íî ïîäðîáíî? Ñ ÷åì ýòî ñâÿçàíî?
   2. ×åì, ïî Âàøåìó ìíåíèþ, îáúÿñíÿåòñÿ àãðåññèâíûé òèï
      ðåêëàìû «Nike»?
   3. ×òî â áëèæàéøåé ïåðñïåêòèâå ñìîæåò ïðåäïðèíÿòü êîì-
      ïàíèÿ äëÿ óâåëè÷åíèÿ îáúåìîâ ïðîäàæ íà çàðóáåæíûõ
      ðûíêàõ?


                  ИНТЕРНЕТ-РЕСУРСЫ
      1. International Business Resources. www.lib.unc.edu/reference/
busecon/international_business/
      2. CarlWeb (network of libraries). www.carl.org
      3. Library of Congress (searchable databases for books and
periodicals). www.loc.gov/
      4. New York Public Library. www.nyl.org
      5. Online Computer Library. www.ocic.org
      6. World Wide Web Virtual Library. www.w3.org/hypertext/Data
Sources/by Sybject/
      7. Business Week. www.businessweek.com/
      8. World population information (data and projections).
www.census.gov/i pc/www/world.html
      9. Main Economic Indicators & Country Graphs. www.oecd.org/
std/gr.pdf
      10. Political, Economic, and Financial Risk. www.duke.edu/
~charvey/Country_risk/pol/pol.htm
      11. Comparison of Country Risk Providers. www.duke.edu/
~charvey/Country_risk/pol/poltab6.htm

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