Английский язык. Иванова С.Г. - 15 стр.

       4.2.10 Translate into English. Use the words below to write a short news
article:

     1)   отзывать
     2)   изымать
     3)   загрязнять
     4)   задерживать
     5)   опасность
     6)   заявление / официальный отчет
     7)   избегать
     8)   выделять / распределять
     9)   вновь обретать / восстанавливать

    4.2.11 Match the words to their Russian equivalents. Work in pairs or small
groups. Use the words below to make a presentation on Target Stores:

     1) affordable                a)   штраф
     2) revenue                   b)   налагать (штраф), облагать (налогом)
     3) malpractice               c)   приверженный
     4) allege                    d)   честность, порядочность
     5) claim                     e)   скидки
     6) discount                  f)   заявлять
     7) integrity                 g)   утверждать
     8) committed                 h)   противозаконные действия
     9) impose                    i)   годовой доход
     10) fine                     j)   доступный (по цене)

      4.2.12 Translate the text into Russian:

      How can companies prepare themselves for managing a crisis? What steps
should companies take in dealing with a crisis? What should they do before, during
and after the crisis?
      Before the crisis set up a crisis management team. Then try to predict what crisis
could occur. If you can predict a potential crisis, you are recommended to role play it.
It is very helpful to hold training sessions for managers where they can practise
making decisions under stress. Write down and circulate your crisis management
programme. It should contain a contingency plan.
      If you are in a crisis and you don't have a crisis management team, immediately
set it up. Deal speedily with a crisis. The reputation of your company will depend to a
certain degree on the team's activity. It is very important not to be at a loss. Start
doing quickly in a crisis. It is necessary to inform all managers what is going on
around you and keep them informed of unfolding events, what measures are taken to
overcome the crisis. The important thing is to continue dialogue with your stake-
holders: your employees, your customers, your shareholders, your suppliers to
understand what they expect of you and thus to estimate the situation properly and
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