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unique selling proposition also unique selling
point (USP) n [C usually singular] the thing that makes a
particular product different from all other similar products
unscrupulous adj behaving in an unfair or dishonest
way – unscrupulously adv, unscrupulousness n [U]
upgrade
1
v [I,T]
1) to make a computer, machine etc better and able
to do more things
2) to buy a new computer, ma-
chine etc that is better and able to do
more things than your old one
3) to get a better seat on a plane, a better
rented car etc than the one you paid for, or give
someone a better seat etc than the one they paid
for
upgrade
2
n [C]
1) the act of improving a product or service, or one
that has been improved
2) new computer software that
replaces previous software of the same
type
3) an occasion when someone is given a better seat
on a plane, a better rented car etc, than the one they paid
for
upmarket
1
also upscale AmE adj involving goods
and services that are expensive when compared to others
of the same type, or the people that buy them
upmarket
2
also upscale AmE adv go/move
upmarket/upscale to start buying or selling more
expensive goods or services
voice mail n [U] a system for leaving messages for
people by telephone, or the messages themselves
volatile adj a volatile market or situation is changing
quickly and suddenly, for example rising and falling
without much warning
volume n [C,U]
1) the amount of space that a substance or object
contains or fills
2) the total amount of something
warranty n plural warranties [C,U] a written prom-
ise that a company gives to a customer, stating that it will
repair or replace a product they have bought if it breaks
during a certain period of time. Warranty is another word
for guarantee
welfare n [U] help that is given by government to
people with social or financial problems because they are
unemployed, ill etc
whistleblower n [C] someone working for an or-
ganization who tells the authorities that people in the or-
ganization are doing something illegal, dishonest, or
wrong
whizz-kid n [C] a young person who is very skilled
at a particular activity or is very successful in a particular
area of work
wholesaler n [C] a person or company that sells
goods in large quanitities to other businesses, who may
then sell them to the general public
windfall n [C] an amount of money that a person or
business gets unexpectedly
withdraw v past tense withdrew past participle
withdrawn [T]
1) to take money out of a bank account
2) to remove something or take
it back, often because of an official de-
cision
3) if a company withdraws a product or service, it
stops making it available, either for a period or perma-
nently
withdrawal n
1) [C,U] the act of taking money out of a bank ac-
count, or the amount you take out
2) [U] the removal or stopping
of something such as support, an offer,
or a service
3) [C,U] also product withdrawal the act of no
longer making a product available, either for a period or
permanently
4) [U] the act of no longer taking part in an activity
or being a member of an organization
workforce n [C] all the people who work in a par-
ticular country, area, industry, company, or place of work
