ВУЗ:
Составители:
Рубрика:
275
1) a group of people who have been chosen to give
opinions or information about something
2) a small amount of a product that people can try in
order to find out what it is like
sample
2
v [T]
1) to ask questions to a group of people chosen from
a larger group, in order to get information or opinions
from them, so as to better understand the larger group
2) to try a small amount of a product in order to find
out what it is like
sanction n [C] an official order or law stopping
trade or communication with another country in order to
force political change in that country
scarce adj if something is scarce, there is not
enough of it available
security n plural securities
1) [U] actions to keep someone or something safe
from being damaged, stolen etc
2) [U] a feeling of being safe
and free from worry about what might
happen
3) [U] property or other assets that you promise to
give someone if you cannot pay back the money that you
owe them
4) [C] a financial investment such as a
bond or share, or the related certificate showing
who owns it
segment
1
n [C]
1) a part of the economy of a country or a company's
work
2) also market segment a group of customers that
share similar characteristics, such as age, income, inter-
ests, social class etc
3) also market segment the products in a particular
part of the market
segment
2
v [T] to divide a large group of people into
smaller groups of people of a similar age or with similar
incomes, interests etc. Companies segment markets so as
to be able to sell to each group the products that are most
suitable for it – segmentation n [U]
sell-off n [C] when a business, company etc, or part
of one, is sold to another company
share n [C] one of the parts into which ownership of
a company is divided
share capital n [U] capital in the form of shares,
rather than in the form of loans
shareholder n [C] someone who owns shares in a
company share option n [C] the right given by a com-
pany to its workers to buy shares at a fixed price.
skill n [C,U] an ability to do something well, espe-
cially because you have learned and practised it
sleeping partner n [C] a partner who invests in a
business but does not take an active part in managing it
slip
1
v past tense and past participle slipped present
participle slipping [I] to become worse or less or fall to a
lower amount, standard etc than before
slip
2
n [singular] an occasion when something be-
comes worse or becomes less or lower
slogan n [C] a short phrase that is easy to remember
and is used by by an advertiser, organization, or other
group
slot n [C] a particular time when a television pro-
gramme or advertisement is shown
soar v [I] to increase quickly to a high level
sole trader n [C] a legal form of company in some
countries for someone who has their own business, with
no other shareholders
speculate v
1) [I] to buy goods, shares, property etc in the hope that
their value will increase so that you can sell them at a higher
price and make a profit, often quickly
2) [I,T] to think or talk about the possible causes or
effects of something without knowing all the facts or de-
tails speculation n [U]
speculative adj
1) bought or done in the hope of making a profit
2) based on guessing, not on information or facts
sponsorship n [U] financial support to pay for a
sports or arts event or training, in exchange for advertis-
ing or to get public attention
stabilize also -ise BrE v [I,T] to become firm,
steady, or unchanging, or to make something do this
stake n [C usually singular] money risked or in-
vested in a business
stakeholder n [C] a person who is considered an
important part of an organization or of society because
they have responsibility within it and receive advantages
from it
stand v past tense and past participle stood
stand at phr v [I] to be at a particular level or
amount
start-up n [C] a new company
status symbol n [C] something you own that you
think is a sign of high social status
stock n [C,U]
1) especially AmE one of the shares into which own-
ership of a company is divided, or these shares considered
together
2) also stocks a supply of a
commodity (=oil, metal, farm product
etc) that has been produced and is kept
to be used when needed
3) especially BrE a supply of raw materials or parts
before they are used in production, or a supply of finished
goods. Stocks of raw materials or parts are usually called
inventories in American English
4) a supply of goods, kept for sale by a shop or other
retailer. Stocks of goods are usually called inventories in
American English
stock control n [U] BrE making sure that supplies
of raw materials, work in progress, and finished goods are
managed correctly. Stock control is called inventory con-
trol in American English
straight adj be/play straight with sb to be honest
and truthful with someone
strategic adj done as part of a plan to gain an advan-
tage or achieve a particular purpose – strategically adv
strategy n plural strategies
