Менеджеры и менеджмент (Executives and Management). Коломейцева Е.М - 99 стр.

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273
motivated adj very keen to do something or achieve
something, especially because you find it interesting or
exciting
motivation n
1) [U] eagerness and willingness to do something
without needing to be told or forced to do it
2) [C] the reason why you want to do something
nepotism n [U] the practice of giving jobs to mem-
bers of your family when you are in a position of power
niche market n [C] a market for a product or ser-
vice, perhaps an expensive or unusual one that does not
have many buyers but that may be profitable for compa-
nies who sell it
offset v [T] if one cost offsets another it has the ef-
fect of reducing or balancing it, so that the financial situa-
tion remains the same
open-plan office n [C] open-plan offices do not
have walls dividing them into separate rooms
optimize also -ise BrE v [T] to make the best possi-
ble use of something or to do something in the best possi-
ble way
outsource v [T] if a company outsources its work, it
employs another company to do it
overtime n [U]
1) time that you spend working in your job in addi-
tion to your normal working hours
2) time that a factory, office etc is operating in addi-
tion to its normal hours
3) the money that you are paid for working more
hours than usual
panacea n [C] something that people think will help
make everything better
partner n [C]
1) a company that works with another company in a
particular activity, or invests in the same activity
2) someone who starts a new
business with someone else by invest-
ing in it
3) a member of certain types of business or profes-
sional groups, for example partnerships of lawyers, archi-
tects etc
4) also economic partner a country that invests in
another or is invested in by another, or that trades with
another
5) also trade partner, trading partner one country
that trades with another
partnership n
1) [C] a relationship between two people, organiza-
tions, or countries that work together
2) [U] the situation of working together in business
3) [C] a business organization made up of a group of
accountants, lawyers etc who work together, or of a group
of investors
patent
1
n [C] an legal document giving a person or
company the right to make or sell a new invention, prod-
uct, or method of doing something and stating that no
other person or company is allowed to do this
patent
2
v [T] to obtain a patent, protecting the rights
to make or sell a new invention, product, or method of
doing something patented adj [only before a noun]
peak
1
n [C] the time when prices, shares etc have
reached their highest point or level
peak
2
adj
1) peak level/price/rate etc the highest level, etc
something reaches
2) peak time/period/hours/season the time etc
when the greatest number of people are doing the same
thing, using the same service etc
peak
3
v [I] to reach the highest point or level
penny-pinching adj not liking to spend money
perk n [C] something in addition to money that you
get for doing your job, for example a car
phone rage [U] angry behaviour on the telephone
by people who are not satisfied with the service they are
receiving etc
pioneer n [C] the first person or organization to do
something that other people and organizations will later
develop or continue to do – pioneer v [T], pioneering adj
plummet v [I,T] to suddenly and quickly go down
in value or amount – plummet n [C]
point-of-sale advertising n [U] advertising for a
product in places where it is sold
portal n [C] a system for connecting a computer to
another network, especially the Internet
positioning n [U] the way that people think about a
product in relation to the company's other products or to
competing products
predator n [C] a company that takes advantage of
another company weaker than itself, for example by try-
ing to buy it premium n [C] if you have to pay a pre-
mium, you have to pay more than normal for something
prevail v [I] if someone or their arguments, views
etc prevail, they finally win an argument, usually after a
long period of time
prime time n [U] the time in the evening when most
people are watching television, and the cost of advertising
is at its most expensive
product portfolio n [C] all of a company's products
considered as a group
profile v [T] to give a short description of someone
or something in a newspaper or television programme
profit and loss account n [C] BrE a financial
document showing the amount of money earned and spent
in a particular period of time by a company. This is usu-
ally called the income statement in American English
profit margin n the profit remaining in a business
after costs have been decucted
promotion n
1) [C,U] a move to a more important job or rank in a
company or organization
2) [C] also sales promotion an activity such as spe-
cial advertisements or free gifts intended to sell a product
or service
prospect n [C] someone who is not a customer yet,
but may become one in the future
protectionism n [U] the idea that a government
should try to help an industry in its country by taxing for-
eign goods that compete with it, limiting the number that

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