Деловые переговоры на иностранном языке. Английский язык. Часть 1. Лазаричева Е.С. - 16 стр.

                                                                                         ringback tones, truetones, MP3 files, karaoke, music videos, music streaming
9. The phrase / am writing to express my concern... is appropriate in a semi-formal      services etc); over 5 billion dollars worth of mobile gaming; and various news,
letter. In a more personal, informal letter we might say, The reason I’m writing is to   entertainment and advertising services. In Japan mobile phone books are so popular
tell you I’m worried about... The phrases in list A come from semi-formal letters.       that five of the ten best-selling printed books were originally released as mobile
Match the words in italics in list A with their informal equivalents in list B.          phone books.
                                                                                                  Similar to the internet, mobile is also an interactive media, but has far
      A                                                В                                 wider reach, with 3.3 billion mobile phone users at the end of 2007 to 1.3 billion
 1) As requested...                              a)   get hold of                        internet users (source ITU). Like email on the internet, the top application on
 2) Please send it at your earliest              b)   about                              mobile is also a personal messaging service, but SMS text messaging is used by
    convenience.                                 c)   as you asked                       over 2.4 billion people. Practically all internet services and applications exist or
 3) How can I obtain...                          d)   I'm sorry                          have similar cousins on mobile, from search to multiplayer games to virtual worlds
 4) When can I make an                           e)   as soon as possible                to blogs. Mobile has several unique benefits which many mobile media pundits
    appointment...                                                                       claim make mobile a more powerful media than either TV or the internet, starting
 5) I am very dissatisfied with ...              f) arrange to come and see you          with mobile being permanently carried and always connected. Mobile has the best
 6) I need to see you concerning...              g) unhappy                              audience accuracy and is the only mass media with a built-in payment channel
 7) / apologise for...                                                                   available to every user without any credit cards or paypal accounts or even an age
                                                                                         limit. Mobile is often called the 7th Mass Media and either the fourth screen (if
10. Write a letter to your business partner using the following phrases:                 counting cinema, TV and PC screens) or the third screen (counting only TV and
                                                                                         PC).
I enclose the description of...                Прилагаю описание
                                                                                                                              D. Publishing. Book.
I am enclosing a folder            with        Прилагаю подшивку с информацией                     Publishing is the industry concerned with the production of literature or
information on our new ...                     о наших новых …                           information – the activity of making information available for public view. In some
Our new (trade list) will be available         Наш новый (перечень товаров) будет        cases, authors may be their own publishers.
in a week and we are making a note to          готов через неделю, и мы вышлем                     Traditionally, the term refers to the distribution of printed works such as
send you one as soon as (it comes off          Вам экземпляр, как только (он             books and newspapers. With the advent of digital information systems and the
the press).                                    выйдет из печати).                        Internet, the scope of publishing has expanded to include websites, blogs, and the
We would like to draw your attention           Хотелось     бы обратить  Ваше            like.
to the attached (press release                 внимание на прилагаемый (пресс-                     As a business, publishing includes the development, marketing,
announcing the launch of... products           релиз, которым мы извещаем о              production, and distribution of newspapers, magazines, books, literary works,
and services).                                 нашей продукции и услугах в               musical works, software, other works dealing with information.
                                               области ...)                                        Publication is also important as a legal concept; (1) as the process of
                                                                                         giving formal notice to the world of a significant intention, for example, to marry
Our new catalogue will be published            Наш новый каталог вскоре будет            or enter bankruptcy, and; (2) as the essential precondition of being able to claim
soon, and I shall send you a copy when         издан, и я вышлю Вам экземпляр, как       defamation; that is, the alleged libel must have been published.
it appears.                                    только он появится.                                 A book is a collection of sheets of paper, parchment or other material with
As you requested, we are enclosing (a          По Вашей          просьбе     прилагаем   a piece of text written on them, bound together along one edge within covers. A
copy of our latest catalogue).                 (экземпляр       нашего      последнего   book is also a literary work or a main division of such a work. A book produced in
                                               каталога).                                electronic format is known as an e-book.
                                                                                                   In library and information science, a book is called a monograph to
I am enclosing our price-list which            Я прилагаю наш прейскурант, чтобы         distinguish it from serial publications such as magazines, journals or newspapers.
gives you some idea of the range of            Вы смогли получить некоторое                        Publishers may produce low-cost, pre-proof editions known as galleys or
areas we promote so that you can see           представление о том, в каких областях     'bound proofs' for promotional purposes, such as generating reviews in advance of
whether, or not we could be of service         мы работаем и можем ли мы быть            publication. Galleys are usually made as cheaply as possible, since they are not
to you.                                        полезными для Вас.                        intended for sale.


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