Составители:
Рубрика:
Please do not hesitate to write if you
require additional information
Пожалуйста, без колебаний пишите
мне, если Вам понадобится
дополнительная информация.
If you have any other questions, please
get in touch with ...
Если у Вас появятся какие-либо
другие вопросы, свяжитесь,
пожалуйста, с...
If you require further assistance, please
do not hesitate to write...
Если Вам понадобится от нас
помощь, сразу же сообщите без
колебаний…
If you require further information, we
would be most pleased to supply it.
Если Вам понадобится
дополнительная информация, мы
будем счастливы ее предоставить.
We consider this activity as one of
extreme importance, not only to
provide technology transfer, but to
further understanding and cooperation
between our countries.
Мы рассматриваем эту деятельность
как чрезвычайно важную не только в
плане передачи технологий, но и в
деле дальнейшего развития
взаимопонимания и сотрудничества
между нашими странами.
Заключения с выражением доброй
воли:
I trust this to be to your satisfaction.
I hope that this is to your satisfaction.
Я верю, что это Вас удовлетворит.
I trust that these arrangements meet
with your approval.
Я полагаю, что Вы одобрили бы эту
работу.
I hope that this information will be of
some assistance to you.
Надеюсь, данная информация будет
полезна для вас.
11. Read and answer the questions after the text. Discuss the text.
The Spirit of an Organization
Adapted from Peter Drucker "The Practice of Management"
Two sayings sum up the "spirit
of an organization." One is the
inscription on Andrew Carnegie's
tombstone:
Here lies a man
Who knew how to enlist
In his service
Better men than himself.
Понятие «дух организации» можно
подытожить двумя высказываниями.
Одно из них – это надпись на памятнике
Эндрю Карнеги:
Здесь лежит человек,
знающий, как привлечь
к себе на работу людей,
лучших, чем он сам.
Broadcasting forms a very large segment of the mass media. Broadcasting
to a very narrow range of audience is called narrowcasting. The term "broadcast"
was coined by early radio engineers from the midwestern United States.
Mass wire media is a new frontier of news reporting in the high-tech age.
A few decades ago news reporting was through newspapers and radio and
television. The radio broadcasts that were made famous by Franklin D. Roosevelt
during World War II changed the way radio was looked at. These fireside chats
made the radio news and news radio. Things are different now as we are witnessing
a revolution of people-oriented reporting in real time and other times. This element
of intimate knowledge of the event or story being reported has dramatically
changed the way we all view news stories.
This is called by some the Social Media Revolution. This revolution has
intrinsically altered the way news is reported almost the way it happens. The trend
of people-oriented reporting is only on the rise as reporting news becomes more
personal and more accurate - although also more subjective.
1. What is mass media?
2. What is the difference between mass media and public media?
3. What are the purposes of mass media?
4. Name a discipline of collecting, analyzing, verifying, and presenting
information regarding current events, trends, issues and people.
5. What is the problem of media accountability?
6. Give a detailed description of a broadcasting.
7. Name and characterize types of a broadcasting.
8. What did become a new frontier of news reporting in the high-tech age?
9. What is called “the Social Media Revolution”?
8. Make up a dialogue, using not less that 15 words from the vocabulary.
9. Read the texts. Prepare a summary of each text and brief retelling.
− Do you agree with the information stated in the texts?
− What is the best mass medium in your opinion?
A. Film.
Film is a term that encompasses motion pictures as individual projects, as
well as the field in general. The origin of the name comes from the fact that
photographic film (also called filmstock) has historically been the primary medium
for recording and displaying motion pictures. Many other terms exist — motion
pictures (or just pictures and "picture"), the silver screen, photoplays, the cinema,
picture shows, flicks — and commonly movies.
Films are produced by recording people and objects with cameras, or by
creating them using animation techniques and/or special effects. They comprise a
series of individual frames, but when these images are shown rapidly in succession,
the illusion of motion is given to the viewer. Flickering between frames is not seen
due to an effect known as persistence of vision — whereby the eye retains a visual
16 49
Please do not hesitate to write if you Пожалуйста, без колебаний пишите Broadcasting forms a very large segment of the mass media. Broadcasting
require additional information мне, если Вам понадобится to a very narrow range of audience is called narrowcasting. The term "broadcast"
дополнительная информация. was coined by early radio engineers from the midwestern United States.
If you have any other questions, please Если у Вас появятся какие-либо Mass wire media is a new frontier of news reporting in the high-tech age.
get in touch with ... другие вопросы, свяжитесь, A few decades ago news reporting was through newspapers and radio and
пожалуйста, с... television. The radio broadcasts that were made famous by Franklin D. Roosevelt
during World War II changed the way radio was looked at. These fireside chats
If you require further assistance, please Если Вам понадобится от нас made the radio news and news radio. Things are different now as we are witnessing
do not hesitate to write... помощь, сразу же сообщите без a revolution of people-oriented reporting in real time and other times. This element
колебаний… of intimate knowledge of the event or story being reported has dramatically
If you require further information, we Если Вам понадобится changed the way we all view news stories.
would be most pleased to supply it. дополнительная информация, мы This is called by some the Social Media Revolution. This revolution has
будем счастливы ее предоставить. intrinsically altered the way news is reported almost the way it happens. The trend
of people-oriented reporting is only on the rise as reporting news becomes more
We consider this activity as one of Мы рассматриваем эту деятельность personal and more accurate - although also more subjective.
extreme importance, not only to как чрезвычайно важную не только в
provide technology transfer, but to плане передачи технологий, но и в 1. What is mass media?
further understanding and cooperation деле дальнейшего развития 2. What is the difference between mass media and public media?
between our countries. взаимопонимания и сотрудничества 3. What are the purposes of mass media?
между нашими странами. 4. Name a discipline of collecting, analyzing, verifying, and presenting
information regarding current events, trends, issues and people.
Заключения с выражением доброй 5. What is the problem of media accountability?
воли: 6. Give a detailed description of a broadcasting.
7. Name and characterize types of a broadcasting.
I trust this to be to your satisfaction. Я верю, что это Вас удовлетворит. 8. What did become a new frontier of news reporting in the high-tech age?
I hope that this is to your satisfaction. 9. What is called “the Social Media Revolution”?
I trust that these arrangements meet Я полагаю, что Вы одобрили бы эту 8. Make up a dialogue, using not less that 15 words from the vocabulary.
with your approval. работу.
9. Read the texts. Prepare a summary of each text and brief retelling.
I hope that this information will be of Надеюсь, данная информация будет
− Do you agree with the information stated in the texts?
some assistance to you. полезна для вас.
− What is the best mass medium in your opinion?
11. Read and answer the questions after the text. Discuss the text.
A. Film.
Film is a term that encompasses motion pictures as individual projects, as
The Spirit of an Organization
well as the field in general. The origin of the name comes from the fact that
Adapted from Peter Drucker "The Practice of Management"
photographic film (also called filmstock) has historically been the primary medium
for recording and displaying motion pictures. Many other terms exist — motion
Two sayings sum up the "spirit Понятие «дух организации» можно
pictures (or just pictures and "picture"), the silver screen, photoplays, the cinema,
of an organization." One is the подытожить двумя высказываниями.
picture shows, flicks — and commonly movies.
inscription on Andrew Carnegie's Одно из них – это надпись на памятнике
Films are produced by recording people and objects with cameras, or by
tombstone: Эндрю Карнеги:
creating them using animation techniques and/or special effects. They comprise a
Here lies a man Здесь лежит человек,
series of individual frames, but when these images are shown rapidly in succession,
Who knew how to enlist знающий, как привлечь
the illusion of motion is given to the viewer. Flickering between frames is not seen
In his service к себе на работу людей,
due to an effect known as persistence of vision — whereby the eye retains a visual
Better men than himself. лучших, чем он сам.
16 49
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