Деловые переговоры на иностранном языке. Английский язык. Часть 1. Лазаричева Е.С. - 26 стр.

    •    1994 The GATT Marrakech Agreement specified formation of the WTO.             include a toll-free telephone number, an address to write for more information, or a
    •    January 1, 1995 World Trade Organization was created to facilitate free       suggestion that people visit a local dealer.
         trade, by mandating mutual most favoured nation trading status between                 Artwork. An ad can consist of just a headline and copy, but ads usually have
         all signatories.                                                              a strong graphic element. This may be a striking photo, a line drawing, or a computer -
    •    EC was transformed into the European Union, which accomplished the            generated design. Artwork attracts the reader to the ad and breaks up large blocks of
         Economic and Monnetary Union (EMU) in 2002, through introducing the           type.
         Euro, and creating this way a real single market between 13 member states              Layout. The headline, copy, and graphic elements need to be integrated
         as of January 1, 2007.                                                        into an attractive, easy-to-read advertisement. A layout can be a mock-up of the
    •    2005, the Central American Free Trade Agreement was signed; It includes       planned ad, or it can be a detailed comprehensive that includes the actual type and
         the United States and the Dominican Republic.                                 artwork that will be used.

3. Discussion. Read this newspaper extract about an old lady who left
£500,000 when she died.                                                                10. Vocabulary.
a) What is strange about the way the old lady lived?
b) Why do you think she chose to live like that? Give your opinions.                   1.(in)dependent       (не)зависимый           40. headline       заголовок
c) Do you prefer to spend or to save money? Give reasons, and say: either what you     2.a block of type     блок набора             41. immediate      непосредственный
spend your money on; or what (if anything) you are saving your money for.
                                                                                       3.access              доступ                  42. insurance      страховка
         When she died she had lived alone in a six-bedroom home for fourteen          4.action              действие                43. to integrate   связывать,
years, and dressed in second-hand clothes from jumble sales, She only went out                                                           (into)         интегрировать в
                                                                                       5.aim                 цель
twice a day - early in the morning, to look for useful things on the beach to take
home, and then for a session on the fruit machines later on, Among the rubbish         6.goal                цель                    44. to intend      намереваться
found in her house after her death were her diaries. She had written down every                              цель                                       набросок, макет
                                                                                       7.purpose                                     45. layout
penny she spent, including jumble sale bargains, and anything she won on the fruit
machines.                                                                              8.to announce         объявлять               46. line-drawing штриховой рисунок
         Grocer, George Bumstead, 70, says: 'Every Monday she used to come into
my shop and buy her weekly order of six eggs, seven bananas and seven pounds of        9.announcement        объявление              47. print          печатный
potatoes. The order never changed, and all she had to cook with was an old gas         10. to appeal to      обращаться к            48. to persuade    убеждать
cooker with two rings - the oven didn't work.'
         The irony of the story is that this eccentric old lady, who used to love      11. approach          подход                  49. mock-up        набросок макета
watching American soap operas, could have lived in the extravagant style of her
favourite soap opera, Dallas, if she had wanted to. (from Titbits)                     12. artwork           рисунок                 50. long-term/     долгосрочный/
                                                                                                                                         short-term     краткосрочный
4. Read and analyze the text. Make up a plan of the text also using the key            13. awareness         осведомленность         51. to place       размещать
definitions and notions. Try to use your own words while making the plan.              14. to be aimed at    быть нацеленным         52. medi(um)a      средство(а) массовой
                                                                                                             на                                         информации
                              The history of money.
         The history of money is a story spanning thousands of years. Related to       15. behaviour         поведение               53. target         целевая аудитория
this, Numismatics is the scientific study of money and its history in all its varied                                                    audience
forms.                                                                                 16. body copy         основной текст          54. to modify      модифицировать
         The English word "money" dates to c.1290, "coinage, metal currency,"          17. to break up       разбивать,              55. to offer       предлагать
from old French moneie, from Latin monēta "mint, coinage," from Monēta = "she                                разрывать                                  оперировать,
                                                                                                                                     56. to operate
who warns", a title of the Roman goddess Juno, as money was coined in or near the                                                                       обращаться
Capitoline Temple of Juno in Rome.
         Money itself must be a scarce good. Many items have been used as money

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