English for Masters in Economics. Маркушевская Л.П - 35 стр.

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Университет ИТМО | Санкт-Петербург

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178
5.If you were the Ministry of Economics ... .
6. What would you do if... ?
8. If there were too much unemployment in the country…
9. Ifyouareworkingincorporatenance…
Task 19. Complete the conditional sentences.
Conditional Sentences Type I
• I ______ (earn) a lot of money if I ______ (get) that job.
• Ifshe______(hurry/not),we______(miss)thepress-conference
withthepresidentandchiefexecutiveofcerofGeneralElectric
Appliances & Lighting James Campbell.
• If you ________(be) a serious businessman, then you _________
(have) experience of being inspected or audited by a business agent.
Conditional Sentences Type II
• If he ______(try) harder, he ______ (reach) his goals in sales.
• The chief of the department_______ (buy) iPads for employees, if
they ______ (ask).
• It ______ (surprise / not) me if our company ______ (be / not) in a
better position.
Conditional Sentences Type III
• If we ______ (listen) to his speech, we ______ (hear) the news about
the growth of industry.
• There ______ (be) no time to redesign and relaunch the campaign if
the messages ______(get/not) through to the general public.
If a bond yield
______ (move) from 5.25% to 5.45%, it______ (rise) by
35
years or more. Setting the marketing objectives and then placing a timescale
on them depends on the resources which the company decides to commit to
achieving each objective.
* flanking – фланкирующий
** Encirclement – окружение
Task 1. Choose a correct answer according the information in the text.
1. What are marketing managers responsible for?
a) Planningandcontrollingwithintheirareaofinuence.
b) Planningandcontrollingeveryoneintheofce.
c) Planning, organizing, directing and controlling within their area of
inuence.
2. What are key features of leadership in marketing management?
a) Motivation, training and selection.
b) Sociability, motivation, high salary.
c) Promotion, ability to work in a team.
3. What are the basic principles of management?
a) Leadership, control, planning and organization.
b) Direction, planning, experience and control.
c) Planning, organization, direction and control.
4. How do most managers usually learn to manage?
a) Study in special schools and colleges.
b) Through a process of trials and errors.
c) Havingalong-termtraineecourses.
Task 2. Match the synonyms.
1. objective
2. appropriate
3. essential
4. require
5. implementation
6. adapt
7. route
8. distinction
9. forecast
a) demand
b) prediction
c) relevant
d) basic
e) way
f) incentive
g) prediction
h) characteristic
i) realization
j) anking

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